In the digital world, where platforms videos dominate the scene, a new revolution seems to be underway. After all, will the Twitter, now called X, is about to overcome the YouTube as the main monetization and extra income platform for content creators? Let's explore this possibility and understand the impact of this change.
The Power of the New X Platform
Recently, the famous YouTuber MrBeast posted his first long-form video on X. In just one week, he made over R$1,300,000 from this video. This certainly makes us wonder: is X really paying better than YouTube? Let’s take a closer look at this potential game-changer.
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The New Era of Long-Form Videos
For a long time, YouTube dominated the internet, revolutionizing the way people consume and share audiovisual content while earning extra income. Although other platforms, such as TikTok and Instagram, have gained ground, none have truly rivaled YouTube in terms of long, monetizable videos.
However, with Twitter’s recent move to X and the introduction of a monetization system for long-form videos, many content creators are flocking to this new platform. MrBeast was one of the first to test this out, posting a video that had already been published on YouTube four months earlier. The difference? The financial impact was astonishing.
Meteoric Engagement and Boosted Revenue
MrBeast’s video on X generated impressive engagement: 171 million views, 59 thousand reposts, 5300 retweets, 495 thousand likes and 25 thousand bookmarks. With these numbers, it’s no surprise that he earned R$1.3 million in one week. According to MrBeast himself, advertisers saw the potential and invested heavily in ads, which inflated his revenue per view.
Comparing CPM and RPM
To better understand monetization that generates extra income, it is essential to know two concepts: CPM (Cost per Thousand Impressions) and RPM (Revenue per Thousand Impressions). CPM represents how much an advertiser pays for every thousand views of the video, while RPM is the actual amount earned by the creator for every thousand views.
MrBeast explained that his first video on X had an inflated CPM due to the high attention it received, resulting in a high RPM. While these numbers are exceptional, it’s important to remember that most content creators won’t achieve the same level of engagement.
Growth Opportunity at X
Furthermore, X offers a unique opportunity for content creators to generate additional income, as there is still little competition on the platform. While most posts on X are trending videos and news, few produce original, structured content like on YouTube. This low competition means that early adopters of the platform can achieve significant growth.
Strategy for Content Creators
So how can you capitalize on this new trend? It’s simple: replicate your videos across multiple platforms. While YouTube is still the best option for robust monetization, also posting your content on X, Instagram, and Facebook can increase your visibility and engagement, creating a stronger and more diverse social media presence.
The Time to Innovate in Search of Extra Income is Now
Ultimately, Twitter’s transition to X and its new approach to monetization presents a unique opportunity for content creators. While YouTube remains a powerhouse, X is emerging as a promising platform for long-form video. For those looking to stand out and grow, the time to act is now.
Take advantage of these tips and stay tuned for changes in the digital market. I hope this article was useful and informative for you. See you next time!
