Two Brazilian apps were recognized by Apple as the best in the world during this year's App Store Awards, an unprecedented feat for Brazil in this scenario. The awards included 14 apps from various regions of the world.
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International Recognition
For the first time, Brazilian professionals stood out among the winners of Apple's prestigious award. Roberta Weiand, from Porto Alegre, is one of the founders of the Prêt-à-Makeup app, focused on the world of makeup. The app offers a unique experience by simulating textures and colors of beauty products on the user's skin.
Prêt-à-Makeup: Innovation and Diversity
The app, available in 12 languages and with over 5 million downloads in 170 countries, aims to offer a wide variety of makeup colors and face patterns, with the purpose of catering to the diversity of skin tones. Roberta, however, emphasizes that, from now on, the idea is to transform the cell phone into a true makeup notebook, with realistic simulations of products.
SmartGym: Smart Workouts
On the other hand, Mateus Abras from Minas Gerais created SmartGym, an app that offers 700 animated exercises for training at home and outdoors, with more than 4 million downloads in several countries. Through artificial intelligence, the app suggests new exercises based on the user's evolution, monitoring progress and adapting workouts.
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Recognition and Quality
Namely: both apps were chosen by the App Store editorial team, considering criteria such as technical innovation, design and user experience. First of all, with around 1.8 million apps available, the App Store is visited weekly by more than 650 million people in 175 countries.
First, this year's winners represent developers' ability to create apps and games with remarkable creativity, exceptional quality and clear purpose, according to Tim Cook, Apple CEO.
2023 App Store Award Winners:
- iPhone App of the Year: AllTrails by AllTrails
- iPad App of the Year: Prêt-à-Makeup, by Prêt-à-Template
- Mac App of the Year: Photomator, by the UAB Pixelmator Team
- Apple TV App of the Year: MUBI, by MUBI
- Apple Watch App of the Year: SmartGym, by Mateus Abras
- iPhone Game of the Year: Honkai: Star Rail, by COGNOSPHERE
- iPad Game of the Year: Lost in Play by Snapbreak Games
- Mac Game of the Year: Lies of P by NEOWIZ
- Apple Arcade Game of the Year: Hello Kitty Island Adventure by Sunblink
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