When money is tight, any savings can make a difference. With this in mind, several apps emerged to make consumers' lives easier, offering coupons discount, cashback and loyalty programs. However, it is important to use these tools wisely to avoid falling into financial traps.
Discount Apps: A Helping Hand
In Brazil, a Nielsen survey conducted for Pluxee revealed that 221% of Brazilians use applications to find offers and 20% participate in loyalty programs.
Additionally, 35% of consumers prefer to shop at discount stores. This trend reflects a shift in purchasing behavior driven by rising fixed expenses.
According to an interview with Antônio Aguiar, director of establishments at Pluxee, in the newspaper O Globo, consumers are increasingly rational and seek to compare prices before making their purchases.
He explains that, with the budget compromised by basic bills, families need to be “flexible” in order to adjust their spending and therefore make the most of the promotions.
Beware of Consumer Traps
Firstly, although discount apps can be extremely advantageous, Reinaldo Domingos, PhD in Financial Education, quickly warns in an interview with the newspaper O Globo that it is crucial to maintain financial control in the same way.
“A financially disorganized person runs a great risk, as they may buy something on impulse, which they often do not need, or cannot afford”Reinaldo Domingos
In other words, he recommends that families have a clear budget and check the reliability of offers to avoid scams.
Benefits for Consumers and Businesses
Discount apps don’t just benefit consumers. Discount platforms also help companies retain customers and better understand their consumption profile.
She earns a percentage on this contact, and the service provider gains a new customer and a perspective of who might actually be interested in that product or service.
Adapting to the New Scenario
Above all, companies that fail to embrace these new technologies could be left behind. Quintarelli emphasizes that consumers are increasingly seeking convenience and connectivity.
If you don't have this channel, the prospect of you having the same sales volume decreases. Because the consumer wants to receive this information all the time, even if they don't use it.
From a consumer perspective, we know that in times of economic crisis, every penny counts. Many consumers believe that saving only on large purchases makes a difference, but the truth is that small, everyday expenses can have a significant impact on the family budget.
Understanding the importance of saving on smaller expenses is essential to achieving stable financial health and avoiding surprises at the end of the month.
Discover Some Discount Apps
- Love: Promises to return part of the money when used for payments in partner stores. Available for iOS and Android.
- Coupononomy: Offers cashback and exclusive discount coupons at more than 2 million partner stores. Available for iOS and Android.
- Food to Save: Allows you to buy “Surprise Bags” with up to 70% discount, consisting of products for immediate consumption or foods outside the “aesthetic standard”. Available for iOS and Android.
- Meliuz: Offers discount coupons, cashback on purchases and part of the money back on cell phone top-ups. Available for iOS and Android.
- Mobo: Offers discounts at various restaurants, check availability in your region. For iOS and Android.
- Oktoplus: Control your loyalty programs in real time, issue airline tickets using points and exchange points for products. For iOS and Android.
- Haggled: Social network for promotions where the community shares discounts and coupons available on the internet. For iOS and Android.
- Promobit: Social network that brings together offers and discount coupons from major brands. Allows you to create a wish list and receive alerts about specific promotions. For iOS and Android.
- Tiendeo: Access promotional flyers from major supermarket chains, department stores, electronics stores, pharmacies and more. For iOS and Android.
- Zoom: Compare prices across different stores and view product price history. Includes a “Price Alert” feature to notify you when prices drop. For iOS and Android.
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These apps can be a powerful tool for saving money on a regular basis, as long as they are used consciously and in a planned manner. In return, you can finally take advantage of the best deals without compromising your budget.
