Meet the iPhone owner's chatbot. The company promises to innovate.
Apple is developing its own AI tools to challenge the dominance of OpenAI, Google, and Microsoft in this market. However, according to a report provided by Bloomberg, iPhone makers have not yet revealed what strategies they will adopt to bring the technology to their customers. Read on to learn more about this news.
Apple AI
According to reports, the company founded by Steve Jobs is preparing to develop large-scale language models, such as ChatGPT, which includes graphics processing units in supercomputers. Apple has established a dedicated core to work on an element called Ajax, which has created a chatbot service called “Apple GPT”.
According to a report by Bloomberg, Apple's share price rose 2.3%, to US$ 198.23 per share on Wednesday (19), and fell to US$ 195 in the early afternoon. However, the American giant has not yet commented on the matter.
In 2022, services accounted for $78 billion of Apple's $393 billion in revenue. That's second only to iPhone sales, which generated $205 billion. By introducing a Artificial intelligence generative among native services on the iPhone, iPad and Mac, Apple is leading the race in app creation. The voice assistant Siri, for example, is already considered an outdated technology in today's times.
Generative AI has the potential to change the way people interact with devices, enabling communication in natural language without codes or buttons. Speculation suggests that Apple employees will have access to new apps that already feature generative AI as a way to test them.
Technology and innovation
The American company is already known for its focus on product development, and the iPhone is a prime example of this success. The launch of the brand's Vision Pro augmented reality glasses last June changed the market, despite previous failures of similar products from competitors. The expectations created have not been met so far. The device is expected to hit the market in 2024.
Furthermore, the heightened privacy concerns surrounding AI creation challenge Apple’s current promise of security and other information for users. Handing over the entire language model development process to the company’s management is a step in that direction.
OpenAI's ChatGPT and Google Bard have already faced difficulties from European authorities. The problem is related to data protection, which has strict regulations. Samsung, the Korean brand that is Apple's main competitor in the smartphone market, is also accelerating the development of its own application using generative AI.
Device maker Galaxy banned employees from using ChatGPT in May after an employee leaked internal data to OpenAI tools. That said, the AI competition is still in its early stages. Even so, it is proving to be very competitive, especially when it comes to security and data protection. Users can only watch and wait for the next chapters in this competition.
