Samsung expands its product range. Understand better.
For those who like Samsung cell phones for their quality and innovative technologies, know that the brand wants to take another step in its expansion. The Korean company already sells cell phones, televisions, smartwatches, notebooks and various types of electronics. Now, Samsung is entering the automotive industry. Hyundai Motor Company has teamed up with Genesis to develop a new SUV. The vehicle features several systems from the powerful Samsung. Keep reading to find out more.
Car with Samsung
Luxury automaker Genesis has teamed up with an unlikely companion, Samsung, to develop its next electric SUV. The two companies will jointly build the company’s largest electric vehicle to date, the GV90, which will continue to showcase Hyundai Motor Group’s collaboration.
GV90 and the new platform
This model will be the company's largest electric model (and also its flagship) and will be built on a new Hyundai platform designed specifically for it. Currently, the group's cars are produced under E-GMP, including the Ioniq 6, the Kia EV6 and the predecessor of this new version, the Genesis GV60. The company's investment in the GV90 totaled US$14T85 million and, according to Hyundai Motor Group Chairman Jang Jae-hoon, it could be a significant improvement.
This is because the platform enables the production of cars ranging from small to large, from SUVs to pickup trucks. The platform also features a 113.2 kWh battery. If this is true, the range should exceed 1,200 km. To give you an idea, the current capacity of the Mercedes-Benz EQS battery, a rival in this market, is 107.8 kWh.
What about the Korean part?
For the GV90, Genesis is working with Samsung through a partnership between Hyundai Motor Group and the company. In addition, two other major players in the electronics and electrical industry, SK and LG, have also signed deals with automakers. According to a Korean automotive blog, the partnership will produce the GV90 with Samsung's Exynos Auto V920 semiconductor, a processor that provides driver assistance, a digital cockpit, and safety features. In addition, the infotainment system is enhanced with Samsung devices.
This could represent a breakthrough in the automotive industry, with connectivity between your car and your smartphone expected to be much more fluid in the future. And a very near future, according to expectations.
Other technologies
Another model that promises interesting advances is the G60 SUV, the first electric vehicle from Genesis, the Korean luxury brand Hyundai. In the coming months, this model will have unlocking via facial recognition, security feature very common on cell phones.
The new feature, called Face Connect, is scheduled to be launched in 2023. According to the manufacturer, the G60 will be the first passenger car in the world to use this technology. The system uses sensors and intelligent image processing controls. Access to the vehicle is unlocked by simply touching the door handle and pointing your face at the infrared camera mounted on the B-pillar.
According to the brand, this function can be used by up to two people in a car. This innovation works in low-light environments and allows the driver to lock and unlock the doors. The engine can be started without the vehicle key. With Face Connect, other adjustments such as the position of the driver's seat, steering wheel and side mirrors can also be made automatically.
