Find out why the iPhone 15 Pro Max is Apple's most expensive phone. It's powerful!
The iPhone 15 was launched in September of this year and has been causing quite a stir ever since. The line has the most expensive manufacturing process in the history of Apple's cell phones. According to a survey carried out by the Nikkei portal, the cost required to build the cell phones increased by an average of 12% and, of course, the increase was passed on to consumers.
The most expensive model in the line is also the most expensive, as the iPhone 15 Pro Max has an estimated production of US$558, around R$2,836, an increase of 12% compared to the iPhone 14 Pro Max, and its parts cost 47% of the price charged for the device to the US consumer. The values indicate that this was the most expensive cell phone ever manufactured by the company.
This increase can also be explained by the arrival of the new 5x optical zoom camera, which is 380 times more expensive than the 3x set seen in the iPhone 14 Pro Max, according to the website. The 15 Pro comes next, with an assembly cost of US$523, around R$2,658. The phone is 8% more expensive to manufacture than the 14 Pro, with the price of the parts representing 52% of the value.
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The iPhone 15 and 15 Plus are also more expensive
The arrival of updated processors is another factor responsible for the increase in costs, both in the Pro line with the A17 Pro, and in the two models that feature the A16 Bionic. In addition, the entry-level options in the line gain new screens with Dynamic Island, USB-C port and 48 MP main camera, and other new features.
With this, it is estimated that the iPhone 15 Plus will be 10% more expensive to produce than its predecessor model, reaching US$$442, around R$$2,246 in direct conversion. This value represents 49% of the total value of the device sold to consumers.
The iPhone 15 has the largest manufacturing cost variation, reaching 16% compared to its predecessor. Its production value is US$423, about R$2,150, with 49% of the retail price to consumers.
For the next generation, launched next year, TSMC's 3-nanometer process is expected to have even better yields, which could reduce the production cost of the A18 processors. However, it is still too early to confirm anything in this regard.
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The new cell phones arrived full of novelties this year. Among them is the new titanium body, which gives a more premium finish to the device. iPhone 14 Pro Max It has a body made of stainless steel. In addition, the most “basic” models gain new screens with Dynamic Island technology, which were seen in the iPhone 14 Pro and 14 Pro Max.
In addition, the Pro line of phones arrived with the new processor, the A17 Bionic, from Apple itself, which according to the company, the GPU is up to 70% faster than the chip in the iPhone 12 Pro. iPhone 15 Pro Max It also features a new periscope camera with 5x optical zoom, replacing the 3x zoom array on the iPhone 14 Pro Max.
All cell phones come with a USB-C port, leaving behind the old standard used by Apple since 2012. The change was made after an obligation imposed by the European Union, which was fulfilled by the company.
