Here's what Apple has planned for its AI Assistant. Siri could get even better.
Siri is a great tool on the iPhone. Since it first started being used on Apple devices, this form of artificial intelligence has been very well received by the brand's users. This virtual assistant can help with a variety of things. Siri can make calls, send messages, and use apps, all easily, using just your voice.
For people with visual impairments, the feature is also a great advance, as it allows them to use their phone more intuitively. Apple is currently improving its virtual assistant. In other words, Siri, which was already very good, is going to get even better. Keep reading and see what will change in AI.
Investment in AI
According to The Information, Apple has significantly increased its investment in artificial intelligence (AI) and machine learning, with a focus on improving Siri in iOS 18, averaging millions of dollars per day.
Although the head of Apple AI, John Giannandrea, has expressed skepticism about AI chatbots, it appears that the company has been quietly developing the technology for four years. According to the report, a team of just 16 people at Apple trained language models. According to the report, the company has invested “millions of dollars” in the venture.
The goal of all this is to make Siri smarter and more capable of automating multi-step tasks with voice commands, like the Shortcuts app, which currently requires manual setup.
Siri Redesign
The Siri overhaul in iOS 18 will aim to simplify tasks like creating GIFs from photos and sending them to friends, for example. All can be done with just a voice-activated action from the user. The information also indicates that Apple plans to more deeply integrate the assistant into the Shortcuts app, which has become a fundamental part of the company's operating systems, especially iOS, providing a variety of mobile automations.
Additionally, competition with Google will force Apple to find ways to launch early or simultaneously with its rivals, as they have also worked to improve the capabilities of their Assistant.
It is worth noting that Apple has always been persistent in protecting privacy and handling device data, which sets it apart in the market. However, the adoption of advanced language models represents a challenge in balancing privacy and functionality. With the launch of iOS 17, Siri will benefit from improvements in some features, such as recognizing and responding to multiple consecutive requests and eliminating the wake word “Hey” (currently only available in English).
You can expect iOS 18 to bring more new features to the Apple Assistant, but it should only have been revealed at WWDC24, which takes place next June, as is tradition. Until then, we just have to wait for the best, because Apple always surprises with technology and innovation. Siri was a big novelty when it was launched and now it should impress with its new tools and features.
