With the evolution of the internet, more and more people spend a good part of their days connected to digital platforms, and with this change in consumption and behavior patterns, the way marketing is done has been forced to be completely rethought.
The changes fit perfectly with the popular expression “every cloud has a silver lining” because, along with all the planning, the way of doing effective and precise marketing has completely changed, with social networks and search engines in play, without a doubt, the ones who benefited the most were business owners.
Google is just one of the biggest representatives of this benefit, as the site is the biggest search engine in the world, with billions of hits, Google is responsible for directing around 94,% of Internet users to web addresses.
Therefore the Google It is much more than a simple search engine, it has the power to shape and influence many things in people's daily lives, in addition to generating great impacts in the business world, making companies and websites stand out or preventing anyone from finding your company.
As much as this whole situation may seem a little worrying, it is actually a very good thing, because those who understand search engines can certainly achieve great results on the internet.
The goal of the search tool is simple: to provide the best experience for users, so that they can find what they are looking for quickly and with the least possible effort. But this feature of the company is not only good for the user; you, as a business owner or manager, can take advantage of it to position yourself in a way that meets Google's requirements and makes it recommend you.
To appear on Google, first of all, a few things are necessary, only then will it be possible to promote your business, if this is your desire you have come to the right place, because this article contains everything you need to know to be placed on Google.
Why be on Google
Speaking superficially, it may seem like something simple or unimportant to be in the search tool, but fortunately the platform has the ability to work however you want, and can be a great way to promote and make sales or just a showcase or portfolio for your company, service or product.
In a very easy to understand way, one of the best ways to promote something nowadays is to be where your customer is, and this is perfect in digital environments, because, even if they are not looking for something related to you, it will generate great branding, so that when it is needed immediately, you will be the first option.
On Google, there are about 3.5 billion searches every day, according to internet live stats. In other words, every day the world's population searches for 3.5 billion solutions or information about something and in a large percentage your company could be there.
Website
Whenever we talk about positioning on Google, the first thing we think of is a website, and there is no mistake, in fact, a website is an address in the digital environment, where you, the owner, have the freedom to change it in whatever way is convenient.
And this is the most conventional way to appear to your potential customers when they search for something related to your content or service.
Positioning a website is not as simple as it seems, in fact it requires a lot of work, but the results that come from a job well done are almost always guaranteed.
Google my business
If on the one hand we have a job that must be done with great care and takes time to complete, on the other hand there is a more practical and quicker solution.
Google My Business is an excellent option for those who want to appear on the website for potential customers in a short time and without having to invest heavily in content or even in programming a website.
Knowing How Google My Business Works, you will be able to position the most relevant information about your business within digital platforms, such as opening hours, product, name, location and even the rating you receive from other customers.
Paid Traffic
As already mentioned, achieving a high position in Google's ranking requires time and effort to produce content that attracts more and more people and gains authority. However, this is not the only way to be among the first options in a search.
You can always have your website or company appear as the first option if you place an ad for keywords, so whenever someone searches for something related to your website, you will be the first option to appear.
