Reports claim that Apple is set to close support channels for the company's customers. Find out more!
According to rumors reported by MacRumors, Apple is planning to end its support services on social networks such as X – formerly Twitter, and YouTube – and on the Support Community website starting October 1.
The end of support, however, does not mean that the pages will be deleted. According to the information, from this date onwards, the company will no longer respond to customer questions through these human-assisted channels.
But what does this mean? Keep reading and find out all the details about this new feature!
Service closure
According to rumors, which were sent by anonymous sources, the @AppleSupport account, famous for sharing tips and interacting with consumers, will start publishing automatic responses that will guide customers to use other forms of contact to get help with their questions and doubts.
Apple will also stop providing support in the comments of support videos on YouTube. The paid Community Specialist role will also be phased out on the Support Community forums.
Change
Approximately 150 employees currently working in social media support roles will transition to phone support roles within the company. Training for these new positions is expected to be completed by the end of November.
It appears that these employees will not be able to move to other chat support roles unless there is a specific medical need to do so.
If Apple's decision does indeed happen, it will mark a significant change in the way the company has handled customer support since 2016. The company's choice comes amid a changing social media landscape, particularly with Elon Musk's acquisition of Twitter, or X, which has been promoting several changes to the platform, including its name.
According to MacRumors' sources, the company justified these changes by saying that many users prefer support via phone. The company has not yet commented on the matter, to confirm or deny the rumors, but since the decision will impact operations around the world, it is possible that the company will soon speak about the matter.
Since the forums will remain online, the public will be able to access them and post about alleged problems, which can then be answered by other users. The new strategy will impact users from iPhone, iPad and Macs, which will no longer have a range of options to turn to if their devices experience problems.
Jobs at Apple
The company announced this Wednesday (30) the start of registrations for another edition of the Device Security Research Program, which aims to reward developers and hackers who find flaws and bugs in the company's products and services.
According to the company, since its inception, the program has managed to identify 130 high-impact vulnerabilities in operating system, leading the company to implement cutting-edge security measures.
Applications are open on the company's website and the number of participants is limited. Applications are open until October 31, and candidates will be selected in early 2024. Researchers have the opportunity to receive rewards. The company has already awarded more than 100 reports with rewards of US$$500,000 and one award of approximately US$$18,000.
