One of the biggest complaints we hear from our clients is that it’s hard to see (or prove) the value of digital marketing. It takes up a lot of time and resources, and a significant budget if you’re a small business testing your first ad campaigns. Isn’t it enough to have a user-friendly website that showcases your story and offerings? You really need to invest in a digital marketing agency?
That would be an emphatic “yes”! We’ll give you 12 great reasons why.
Why invest in digital marketing strategy?
Your website can’t promote itself. It’s like a helpless little digital baby and it needs you to constantly nurture it so it can grow and in turn, grow your business.
If your goal is to generate leads, make sales, and build awareness about your company, there are regular action items you need to do. But instead of thinking of them as tasks (aka more tedious work), think of each item in your strategy as an investment back into your business.
Every dollar and minute you invest in digital marketing strategy has a clear ROI that impacts your bottom line. The best part is that all of these moving parts work together, enhancing each other’s effects. Let’s take a look.
1.The ROI of SEO
We often hear alarming statements like “don’t you just do SEO once and you’re done?”, or “we did SEO a few years ago, so we’re good.” Here’s the scariest one: “we don’t need SEO, it doesn’t matter in our industry.”
See more at: https://webtrends.net.br/consultoria-seo/
Just because you launch a website doesn't mean search engines have to show it to people.
Google owes you nothing! There are over 1.7 billion websites on the World Wide Web – you are a speck of dust in this universe. You need to meet the ever-changing requirements of search engines in areas such as security, quality, freshness, authority, speed and user experience.
This boils down to including a SEO consulting in your digital marketing strategy.
There are two types of SEO that should receive regular attention: technical SEO (related to your website as a whole) and on-page SEO (related to individual content). If you stay on top of optimization, here are the benefits you can expect:
2. Better position in search results
SEO is where you earn points for different ranking factors – which tell search engines how to position you among hundreds of thousands of other websites on the same topic. SEO also encourages regular crawling and re-indexing of your site. Each crawl is a chance to get a better position.
Without SEO, your site could live in the depths of page 32 of the search results – and you can imagine how many searchers venture that far.
3. Increased traffic
A higher position in the SERPs usually means more traffic. And more traffic = more potential for conversions!
If your conversion rate is 5%, think about it: 5% from 3,000 monthly visitors is much better than 5% from 300 monthly visitors. SEO helps you target the right audience and bring them to your website.
4. Better user experience
Technical SEO involves regularly performing SEO audits of your website, analyzing the results, and implementing fixes. This includes areas like security and site speed, which contribute to a stronger experience for every visitor to your site.
And guess what? Search engines take into account data about your website’s user experience, which directly affects your ranking – and therefore your traffic. It’s all related!
The ROI of Content Marketing
The words “content marketing” are the biggest complaints from many companies we spoke to. Here are three common reasons why companies think content marketing is useless:
- It's “just blogging”
- Blogging is only for foodies, travels and Entrepreneurs trying to invent themselves as a brand
- You tried and saw no results
Content can be all sorts of things besides a blog – although we’re obviously big fans of business blogging. It’s about finding the medium(s) your audience enjoys most and creating that type of content: videos, podcasts, infographics (here’s how to make your own infographics!), pins, research papers, studies… the list goes on.
But business blogs also have a great ROI. Tons of global companies have a corporate, creative, or culture-focused blog.
And if you haven’t seen any results from your content marketing, there’s a good chance you pulled the plug too soon or weren’t doing it right. It can take a year or more to see ROI from content marketing, and it’s important to stay consistent!
