Understand what YouTube Shorts is and how it works. The platform is similar to TikTok!
YouTube continues to be a popular platform for its video content, including tutorials, classes, music and more. YouTube Shorts is a tool on the platform for creating and sharing short videos in portrait mode, with a format similar to TikTok and Instagram reels. In this content model, users can share videos of up to 60 seconds that can be viewed through the YouTube app on their cell phone or computer.
The app's navigation experience offers infinite scrolling through recommended content based on the user's interests and the topics that are currently trending on the video platform. To make the most of the benefits of the Shorts feature, it is ideal that you follow the tips and information below, obtaining better results with your materials.
Continue reading and check out these tips for using the platform now!
YouTube Shorts
What is the format?
The short videos from YouTube They are vertically oriented, in a 9:16 ratio, and are taller than they are wide. Thus, shorts are created in this format to be viewed preferably on a cell phone, like Instagram reels.
How long does it last?
Shorts can be up to one minute long. The idea is for the content to be short, engaging and have content excerpts that get straight to the point.
Where to watch?
Shorts can be watched within a tab dedicated to this format within YouTube for mobile or computer. The experience of browsing and viewing videos, however, is ideal for mobile screens.
What is the resolution of the materials?
To create videos, users can use the YouTube app's camera in the Shorts section or import media from their gallery. It is possible edit the materials within the application itself with tools to crop, apply filters and add text, audio or narration.
Remix content
A very common application of Shorts is to use the “Remix” tool to make cuts of videos already published on the platform. The materials can be reused with new elements, while the original content is credited.
How to use subtitles
Regardless of the audio language, it is recommended to use captions in Shorts to improve accessibility and reach. It is possible to enable automatic captions in the tool, but it is important to review the text before publishing.
It is also important that the positioning of the captions does not occupy the lower part of the screen, as this space is reserved for displaying the title and description of the content after its publication.
Use hashtags
You can use hashtags in your video descriptions to help people discover your content within the app. You can add up to 60 hashtags to your Shorts, but a good way to do this is to use at least three hashtags, not overdo it, and choose popular hashtags that are related to your content.
How to engage
In addition to producing engaging content that addresses trending topics, you can use Q&A stickers to increase engagement with your audience. User responses go directly to the comments section of videos.
Is it possible to make money?
Yes. Creators who meet the YouTube Partner Program requirements can monetize Shorts by having at least 1,000 subscribers and 10 million public views and valid Shorts views in the last three months.
