Find out everything about the alleged inclusion of ads within WhatsApp. The platform has spoken out on the matter!
WhatsApp has been testing and releasing new features for its users. Because of this, many rumors have emerged about the platform's intentions regarding new features. A recent rumor has suggested that the app is working on ways to increase its profits.
Those sources told the Financial Times that Meta's marketing team was working on ways to explore displaying ads within the app. WhatsApp chief Will Cathcart, however, posted on Friday morning, stating whether or not the app is planning to follow Messenger and insert ads within its interface.
These supposed ads planned by the platform would appear in the contact list and even in the user's conversations, in addition to short videos within the app's Status tab. Will this really happen? Learn more about this controversial subject now!
WhatsApp Ads
In addition to this information leaked by sources to the Financial Times, that WhatsApp will insert ads within the platform to increase its profitability, another topic discussed within the company is a premium subscription, which would free the user from receiving these ads. The information was reportedly leaked by WhatsApp employees.
After the news spread, the app's head denied it and on another occasion, the company stated that it cannot detail all the conversations that someone had in the company, but that they are not testing this or working on it, that it is not a brand plan.
Despite the company's denial, the ideal is to wait for the next steps, as the platform has invested heavily in changes within the application, testing and releasing new functions, almost weekly.
News
WhatsApp is testing a new feature that promises to bring innovation to video calls. With Meta avatars, users will be able to swap their face for an animated version in a video call.
The new feature is available in version 2.23.19.14 of WhatsApp beta for Android phones, for a limited number of testers. According to the website WABetaInfo, the app's intention is to help protect the privacy of its users. The feature has already been made available for Messenger calls. and Instagram in July of this year.
With the new feature, users can mask their real appearance with the avatar. This way, they will be able to exchange their image for an animated version through the avatars made available by the company.
The app's announcement shows three examples of avatars and a list of what the new feature will make available. When the user chooses to switch, the avatar will imitate the user's movements and expressions in real time, the account accepts a privacy policy and it will be possible to return to regular video at any time. Calls will continue to be protected by end-to-end encryption.
The platform hopes to bring a more fun and personalized feel to video calls, allowing those who don't want to appear to be able to see the other participants, without just being left with a static photo.
The new feature does not yet have a specific date for reaching users of the stable version of the app, as it is still available to a few testers in the beta version. However, it is expected to arrive soon, if everything goes well in the tests.
