Meet the app that charges a fortune for a specific service. See what the plan is for.
Tinder has finally launched an exclusive plan for its users. A subscription called Tinder Select offers exclusive search and matchmaking features. But finding your soulmate will cost a pretty penny. More specifically, it will cost you $500 per month or $6,000 per year (R$2,467 and R$29,609 respectively in today’s dollars). That’s about the price of a used car in Brazil today.
However, this dating app isn't for everyone. Even if you're willing to pay a small fortune, you have to be one of the people chosen by the company. After all, the new plan is only available to less than 1% of the users considered "very active", according to Engadget. Lastly, Tinder Select membership is available to everyone, but there is no date yet for this.
Opportunity to increase income
The controller of the Tinder appMatch Group reported that direct revenue from the app reached approximately $475 million in Q2 2023, up $61 million from a year earlier. However, the number of people willing to pay for a Tinder subscription fell $41 million to 10.5 million.
But Match Group CEO Gary Svidler believes Tinder Select could impact the company’s overall revenue, as it also owns other exclusive dating apps, such as The League, which it acquired in 2022. Tinder currently offers different subscription options such as Plus, Gold and Platinum, with monthly fees starting at R$18.99. Each subscription tier offers a range of exclusive features. However, like most dating apps, Tinder also offers a free plan for users who don’t want or can’t pay. And remember that the paid version doesn’t guarantee a higher chance of finding your match. true love.
Create your free account on the app
Tinder gets thousands of views every day, helping people get to know each other better and helping those in need find true love. Dating apps are most popular in Brazil because they were the first to invest heavily in mobile platforms. Creating an account is easy and you can customize it to your liking. Don't know how to create an account on the app? Check out the tutorial below.
Tinder app for Android or iOS
- First, go to your phone’s app store and download the Tinder app. It works on Android or iOS.
- Then, click on the “Create account” button.
- Then, just enter your phone number and confirm.
- If prompted, enter your email address and confirm. You can also use your Apple, Google, or Facebook account for an easier sign-in experience.
- After that, just set up your profile the way you want. Don't forget to grant Tinder access to all the permissions the app needs.
Tinder.com (Tinder for the web)
- Go to Tinder.com.
- Then, click on “Create account”.
- Choose the best access method for you.
- If necessary, verify your phone number and/or email address.
- Now just configure your profile.
