Find out which are the main cell phone companies. Understand the reason behind the greatness of these brands.
Smartphones are indispensable devices in modern life, providing a variety of functions that allow you to work, play and communicate. But with so many brands and models on the market, how do you choose the right smartphone for you?
There are five brands that stand out in the smartphone market worldwide, considering criteria such as quality, innovation, popularity and customer satisfaction. This way, you can make a better choice by knowing the main features and differences of each one. Keep reading and get to know the companies.
Apple
Apple, one of the most famous companies today, was founded in 1976 by entrepreneurs Steve Jobs, Ronald Wayne and Steve Wozniak. Considered one of the most valuable and innovative companies on the planet, the brand is only growing. The American company sells electronic products, software and services. It is one of the largest technology companies in the world, manufacturing and selling a wide variety of electronic products such as the iPhone, iPad, Apple Watch, Mac and Apple TV. It also offers entertainment services such as Apple Music, Apple TV+ and Apple Arcade.
One of the best-selling products is the iPhone, a line of smartphones that runs on the iOS system. The iPhone is one of the two main smartphone platforms in the world, along with Android. Smartphones are responsible for huge profits for Apple, making it one of the most valuable publicly traded companies in the world.
It's no wonder that the first-generation iPhone was described as a revolution in the mobile phone industry, and subsequent models were also acclaimed. Now, the latest iPhone is the iPhone 14.
Samsung
Samsung is one of the world's leading mobile phone brands, leading smartphone sales in many countries. The brand offers a wide range of phone models, from the most basic and affordable to the most luxurious and expensive, and is known for the innovation, quality and design of its products. It is a Korean multinational corporation that operates in various sectors, such as electronics, home appliances, computers and telecommunications.
The Korean company is the world leader in the sale of smartphones, TVs and semiconductors. Samsung offers several phone lines, such as the latest generation Galaxy S, which contains some of the most powerful and advanced devices on the planet, such as the Galaxy S23 Ultra, which is considered the best Samsung phone right now. The company is also launching the Galaxy Z line, which consists of foldable phones like the Galaxy Z Fold 4 and Galaxy Z Flip 4, which are two of the best foldable phones out there.
Xiaomi
Xiaomi is a Chinese technology company that manufactures and sells smartphones, smart devices, home appliances, and other electronic products. Xiaomi is one of the largest smartphone manufacturers in the world, with a global presence in over 90 countries. The brand offers quality products at affordable prices and has a loyal community of Mi Fans.
Some of the most popular Xiaomi products include the Xiaomi 13 Lite, Redmi 12C, Xiaomi Smart Band 7, and Xiaomi Smart Pet Food Feeder. Xiaomi is a smartphone brand that offers high performance, stylish designs, and competitive prices. The company has two major lines of smartphones: the high-end flagship models, the Xiaomi series, and the more affordable and popular models, the Redmi series. It also has a sub-brand, Poco, which focuses on budget smartphones for gamers and enthusiasts.
Huawei
Huawei is a multinational information and communications technology company that provides solutions for devices, networks, cloud and artificial intelligence. The brand was founded in China in 1987 and is now present in more than 170 countries, including Brazil. Huawei Brazil offers a wide range of products such as smartphones, laptops, tablets, smartwatches, wireless headphones, routers and smart home devices.
Huawei's latest smartphones include the HUAWEI nova 5T, HUAWEI P40 Pro, HUAWEI P30 Pro, and HUAWEI P30 Lite. The brand's position in the global market may vary depending on the period analyzed and the data source. According to information from Counterpoint Research, Huawei ranked 5th among the best-selling smartphones in the fourth quarter of 2020, with a market share of 8.9%. According to Statista, Huawei's market share in the third quarter of 2020 was 14.1%, making it the second best-selling brand. It is worth noting that Huawei's global smartphone market share has been declining since the second quarter of 2020 due to US sanctions and the sale of its subsidiary Honor.
OnePlus
This is a Chinese smartphone company founded in 2013. It is known for its high-quality, low-cost products, following the motto “Never Settle”. The most popular models include the OnePlus 11 5G, OnePlus Nord 3 5G, and OnePlus Buds Pro 2.
One Plus is a company founded by former Oppo employees Pete Lau and Carl Pei. The brand is a subsidiary of Oppo Electronics, part of the BBK Electronics group. One Plus' vision is to create high-quality, low-cost smartphones running Cyanogen OS, based on Android. Following this, OnePlus, launched in 2014, became popular among Android fans due to its design, specifications, and software.
When it was first launched, the OnePlus phone retailed for just ₹1,299, but required an invitation to purchase online, making it very exclusive. This system generated a lot of demand and publicity for the company. Since then, OnePlus has continued to launch smartphones under the motto “Never Settle,” striving to provide the best performance, camera, battery life, and user experience. The company has also expanded its product line to include headphones, smartwatches, tablets, and TVs. Today, OnePlus is one of the fastest-growing brands in the world, operating in 50 countries.
