The app wants to do like other apps and invest in sending messages between users. Find out everything about this new feature!
TikTok is looking to expand beyond short videos and may launch a messaging app. This rumor gained momentum after ByteDance, the company responsible for the social network, announced that it was looking for professionals to “boost” the app’s native messaging system.
Although the app offers direct messaging, the functionality is quite limited. The job description gives some of what the company wants for the network. According to the company, the team's mission is to facilitate user connections through messaging experiences. In addition, another job opening seeks a professional who will collaborate with teams from different countries and regions, according to the company, to provide a distinct messaging solution.
Learn more about this new TikTok feature. Is there a new messaging feature coming? Find out!
TikTok
While many competitors seek to achieve good results from TikTok in vertical videos, by adding similar features and copying the platform's algorithms, the social network can now respond in the same way and replicate messaging features existing in rival apps, such as Instagram.
One possibility is that the company ByteDance creates a dedicated application along the same lines as Instagram's chat, according to The Verge.
The rumors grew when the company posted a few openings, looking for professionals who can boost the platform's existing but limited messaging system. In addition, the company is also looking for a back-end professional who will collaborate with teams in several countries, providing a distinct messaging solution for the app, according to the description.
What the network says
A spokesperson told Axios that TikTok's core business model remains the same, which is to be an entertainment channel, even as it experiments with new features to enhance the user experience. The network did not provide further details.
With this speech, it is clear that TikTok is willing to experiment. The company is also testing a dedicated music app, more shopping features, will have podcasts, and recently added text-based posts.
Text posts
In July of this year, the social network announced a new type of posting: users can now post text on the network. Previously, the platform only supported photo and video posts.
At the time, the network stated in a statement that it tries to offer the best to creators and the community, through innovative tools capable of inspiring self-expression. And with this, the app expands the limits of content creation for everyone, giving written creativity, which is already seen in comments, captions and videos.
With the format, creators can share stories, poems, recipes, song lyrics and other content in written form on the platform.
How to create text
When opening the “Camera” option, the user has three format options: photo, video or text. When choosing text, the user is directed to another creation page, where they can write the content. When accessing “Publish”, the user finds similar options to customize the content, such as adding sound, tagging a location, activating comments and making duets.
Thus, the functions allow text publications to be as interactive and dynamic as any other content on the network, such as photos or videos.
