If you’re over 60, I’m sure you don’t know about TikTok! That’s normal. But ask any teenager in the world and they’ll tell you it’s the new social network in fashion.
And he’s right – it is indeed the fastest growing social network in recent years.
What is TikTok?
Before we find out some statistics about TikTok, let's find out about this social network and what it has been doing in the digital marketing.
Launched in September 2016, TikTok users create short videos with music, filters, and many other features.
Sometimes the result is funny, sometimes it's raucous, but it's endlessly entertaining and addictive.
To get a more precise idea of the TikTok, know that your mission is capture and present creativity, knowledge and precious moments of life, directly from your mobile phone .
TikTok empowers everyone to be a creator and encourages users to share their passion and creative expression through their videos.
By doing so, TikTok is in direct competition with giants like YouTube, Instagram and Facebook, which are backed by giants like Google or Facebook.
Despite this competition, this social network stands out for being an entertainment platform and not a lifestyle platform.
That's what makes it so appealing. And that's why it attracts so many content creators around the world. As I write this, there are around 80 million users in the United States and around 795 million users worldwide .
Now that you have a better understanding of TikTok's positioning, let's look at the 9 key statistics that prove that this network will surpass Instagram.
9 Stats That Prove TikTok Will Overthrow Instagram
TikTok was launched in September 2016.
Over the next three years, the popularity of this social platform exploded.
In fact, TikTok has 500 million active users in all the world
This places this social platform in the 9th ranking of social networking sites, far ahead of better-known sites like LinkedIn, Twitter, Pinterest and Snapchat.
Finally, to get an idea of performance compared to other social networks, it took Instagram 6 years and Facebook almost 4 years to get the same number of monthly active users.
2. Number of app downloads on iPhone and Android
TikTok is one of the top 3 most popular apps of 2019 and 2020, right behind WhatsApp and Facebook Messenger.
It is ahead of Facebook, Instagram, YouTube or Twitter, which have been around for a long time.
TikTok's latest statistics show that the app was downloaded 315 million times in Q1 2020.
Never before has a mobile app had so many installs in 3 months.
As further proof of the app's growing popularity, TikTok has also passed the 2 billion app installs on the App Store and Google Play in April 2020.
3. TikTok is winning over teenagers around the world
TikTok really hit the spot.
Indeed, it can be a headache for older generations to connect with young people around the world, but not for TikTok.
41% of TikTok users are between 16 and 24 years old
This app is all the rage among young people, while most adults have never heard of it.
And that's normal, because it's a question of positioning.
To begin with, the creators of the app decided from the beginning to choose people under 18 as the target audience.
They identified the habits and preferences of this age group, which led them to respond exactly to what young people are looking for.
In a way, you could say that TikTok's creators understood the younger generation better than competing apps.
4. TikTok usage by country
Much of the increase in TikTok downloads in 2019 came from Asia, particularly India.
In comparison, the downloads in the United States total 123.8 million , which represents only 8.2% of the total downloads.
As always, Europe is behind in digital marketing and on social media, but that shouldn't last.
It is certain that European teenagers will quickly become interested in this platform.
By the way, our great Brazil is among the top countries on the list of countries that use the app the most, which is why I say that Brazil has an extremely heated market compared to the European continent.
5. Average time spent per day
Users spend on average 52 minutes a day in the app
For comparison, the time spent daily is:
- 58.5 minutes on Facebook,
- 53 minutes on Instagram,
- And 49.5 minutes on Snapchat…
This means that TikTok users use the app daily:
- To create and share short videos,
- Or to watch the many videos uploaded.
This is good news for digital marketers. The more time people spend on an app, the more likely they are to see your ads and thus sell your products there, whether it’s a teeth whitening or sale of some service like, perhaps, a exchange package.
6. TikTok is international
As of 2019, TikTok is available in 141 countries and 75 languages.
This therefore covers a large part of the world's population.
The most interesting thing to note is how TikTok has managed to gather such a large audience in such a short space of time, while establishing itself in new markets.
As a business owner or someone interested in Marketing, this statistic should catch your attention.
In fact, with the possibility of reaching an audience in 141 different countries, statistically speaking, it is very likely that your audience will be in those countries.
7. Nine out of ten users use the app several times a day
Typically, most apps are downloaded, viewed once, and then completely forgotten about.
On the other hand, 90% of all TikTok users access the app daily .
So you can be sure that TikTok is in the remaining quarter.
Furthermore, these users are extremely active on the app.
A study carried out by Global Index has been observing behavior over a period of one month and shows that:
- 68% of TikTok users watch other members' videos ,
- and 55% upload their own videos .
How to create video content for marketing?
You saw it in the video tutorial; it can quickly take a few minutes to create quality content.
But if, like me, you don't have hours to dedicate to creating your content, but still want to harness the power of TikTok or any other platform, you can find the content you need on the Inbounder Marketing website.
Watch the video below and find out more:
Why should your business use TikTok?
Although TikTok is still very little used by Brazilian companies and is just beginning to be noticed by brands in the United States, several large companies are already starting to experiment with marketing strategies on this app.
This is an opportunity for you to “beat” the adults in this new playground.
Indeed, businesses looking for a stylish way to communicate with their customers shouldn’t ignore TikTok.
So let's get to the end of the content!
What is TikTok?
TikTok (formerly known as musical.ly) is a social media platform for creating, sharing, and discovering short video clips. It’s the equivalent of karaoke. Young people express themselves by singing, dancing, acting, and even lip-syncing.
Why is TikTok so popular?
TikTok empowers everyone to be a creator and encourages users to share their passion and creative expression through their videos. 66% of users are under 30 years old and 60% of the app’s monthly users are between 16 and 24 years old. However, more and more adults are using this social platform.
How to use TikTok to promote your business?
Today, TikTok has a younger demographic than other social media platforms. If you can create videos with this target audience, it can be very profitable for your business. TikTok is a social network where you have to show your true side. Authenticity is the best marketing strategy on TikTok. Do like our client who sells products to teeth whitening, he has been having great results on this social network.
So, did you like our content and need help from one? digital agency? Visit https://www.inbounder.com.br
