Do you know Riachuelo? Its history began in 1947 selling fabrics at low prices in street shops. Later, it would become part of the Guararapes Group and in 1979 they began offering ready-made clothes to their customers. Today, Riachuelo is the largest fashion company in Brazil and one of the three largest retail chains in the country.
Part of the store's strategy is to invest in the creation and strengthening of its own brands. In fact, each of these brands has a specific visual identity and target audience. Another strategy that played an essential role in its growth was investing in mass media in 2007. A new communication campaign was launched that year with the aim of democratizing fashion, sold at affordable prices. The result of this entire process was the repositioning of its own brands for the Brazilian public.
Like many other companies in the industry, Riachuelo not only sells clothing, but also offers other services such as credit cards. If you have any questions or would like to make any other requests regarding your credit card, keep reading. Below you will find the channels available for you to contact us.
Riachuelo Phone Cards
The Riachuelo offers two different credit cards. They are the Riachuelo Card and the Riachuelo Visa and Mastercard Card. The first one is used to make purchases at Riachuelo stores, while the second one can be used in all establishments that accept Visa or Mastercard, depending on which one you choose.
See below how to contact Riachuelo card telephone service.
Riachuelo Card
Capitals and Metropolitan Regions
If you live in a capital city or metropolitan region and wish to contact Riachuelo to discuss the Riachuelo Card, call:
3003 4342.
Other locations
Those who live in other regions should contact us by telephone: 0800 701 4342.
Riachuelo Visa and Mastercard Card
Capitals and Metropolitan Regions
Anyone living in a capital city or metropolitan region should call 3004 5417 if they wish to contact the staff responsible for Riachuelo Visa and Mastercard customer service.
Other locations
Those who live in other regions and wish to discuss the Riachuelo Visa and Mastercard Card should call:
0800 727 4417.
SAC Riachuelo Cards
Just like telephone service, the Customer Service, known by the acronym SAC, for Riachuelo cards is divided between branded and non-branded cards. See below how to get in touch.
Riachuelo Card
To contact the Riachuelo Card Customer Service, simply call. The service operates 24 hours a day, 7 days a week. Report your request to the following number: 0800 721 4033.
SAC for the Hearing Impaired
The Riachuelo Card customer service also serves those with hearing impairments. It is available 24 hours a day, 7 days a week. Just call the number: 0800 722 0626.
Riachuelo Visa and Mastercard Card
To contact the Riachuelo Visa and Mastercard Customer Service
just call the number: 0800 721 3344. The service operates 24 hours a day, 7 days a week.
SAC for the Hearing Impaired
Those who have a hearing impairment can call: 0800 722 0626. Support is also available 24 hours a day, 7 days a week.
Riachuelo Card Ombudsman
The Ombudsman's Office is the last instance of customer service. It should be contacted whenever the customer and other interested parties contact other forms of customer service and do not have their demands resolved satisfactorily.
Riachuelo, like other companies in the sector, offers an ombudsman service to deal with matters related to its cards. To receive assistance, however, you must provide the protocol number of the registration of your complaint with the SAC.
Service is available from Monday to Friday, from 10 am to 4 pm, except national holidays.
Call: 0800 727 3255.
Complaint to the Central Bank of Brazil
Many users of financial services do not know, but when they have some kind of problem with a Credit Card and it is not resolved through their ombudsman, a very practical and viable alternative is to make a complaint to the Central Bank.
The Central Bank of Brazil is a highly regarded institution and, among other responsibilities, it is responsible for regulating and supervising the national financial system. The institution also currently works to ensure the stability of the purchasing power of money.
In the specific case of cards, the Central Bank supervises and controls the institutions, aiming to prevent abuses and other arbitrary acts that may be committed by the country's financial agents.
Therefore, if you had a more serious problem with the Riachuelo Card or any other financial institution and this problem was not resolved by the ombudsman, you can register your complaint very simply on the Central Bank website.
Once the complaint has been made, the Central Bank will contact the Riachuelo Card to request information about the complaint made.
In normal situations, the Central Bank takes around 8 to 10 business days to respond to the citizen. However, this period depends largely on how long the card that was complained about will take to respond.
If your complaint is fair, the credit card company will usually reverse its procedure or in some way seek to correct the error made, notifying the Central Bank about this occurrence.
Logically, if your complaint to the Central Bank is unfounded, no action will be taken, as the Central Bank will analyze your case and forward it to the institution, acting in this case as a mediator of the problem.
As previously mentioned, it is very simple to file a complaint with the Central Bank. The entire procedure is carried out online, and it is important that you register an email address to receive notifications each time the process is processed.
Another very important point to remember is the need to have the complaint entry protocol with the Riachuelo Card company on hand. Have this number on hand because you will need it when making your claims.
It is also important to clarify that the Central Bank will ask you to write a text explaining exactly what happened between you and the card. At this point, be as detailed as possible, providing the date, time, name of the attendant, what was said, protocol number, etc. Don't leave anything out!
Step by step: making a complaint on the Central Bank website
To initiate the complaint procedure at the Central Bank, you can click here.
As you can see in the image below, you must enter your CPF number and select Complaint against Financial System Institutions.
Solve the Captha and the screen will open for you to fill in the necessary data:
- Choose the name of the Institution
- Select Subject
- Enter your message, stating the complaint you want to make
- Enter the Financial Institution's protocol number
From there, the Central Bank will ask for your email and telephone number, generating the service protocol after that.
With the complaint protocol in hand, as stated above, you just need to wait for the bank's response regarding your complaint.
Questions and Answers about Complaints at the Central Bank
1- Which institutions does the Central Bank supervise?
Multiple banks are supervised by the Central Bank, commercial banks, cooperative banks, investment banks, development banks, exchange banks, savings banks, credit unions, credit, financing and investment companies, real estate credit companies, leasing companies, exchange brokerage companies, securities brokerage companies, securities distribution companies, development agencies, mortgage companies, credit companies for microentrepreneurs and small businesses, payment institutions and consortium administrators.
2- Can I file a complaint against an Institution authorized to operate by the Central Bank?
Yes, complaints may be filed by customers and users of products and services from financial institutions and other institutions authorized to operate by the Central Bank, such as credit unions, payment institutions and consortium administrators, whenever there is evidence of non-compliance with legal and regulatory provisions whose supervision is the responsibility of this Agency.
3- Does a complaint to the Central Bank have the same effects as a lawsuit?
No. The Central Bank acts in the administrative sphere and does not replace legal action. Therefore, if your problem is not resolved by the Central Bank, you can file a lawsuit.
4- Does the Central Bank regulate the waiting time in bank queues?
No. The Central Bank does not regulate waiting times in queues. There are state and municipal laws that address this issue. It is up to consumer protection agencies (Procon, Prodecon, Decon) to provide guidance on this topic.
5- Does the Central Bank set the value of fees charged by banks?
The Central Bank does not determine the amount of fees. However, there are some services that banks must provide free of charge. Subject to the prohibitions, each institution is free to establish the amount of its fees.
Taking Legal Action Against a Credit Card: Is It Worth It?
Many people wonder whether it is worth taking legal action against a credit card company. Is it feasible? Is it worth it? To answer this question, first of all, you need to know the extent of your problem with the institution.
We know that most of the problems involving customers and financial institutions are issues that are easier to resolve through a complaint to the company's own ombudsman or even by making a statement to the Central Bank.
However, when the situation is more complicated and involves larger amounts, the customer may consider filing a lawsuit against the financial institution, knowing that this will be a last resort, after exhausting administrative avenues for resolving the conflict.
One option for those who were unable to resolve the issue through conventional means is to file a lawsuit in Small Claims Court in your region, which is the competent body to process cases of up to 40 minimum wages. It is important to emphasize that, for cases of less than 20 minimum wages, it is not mandatory to appoint a lawyer.
Another advantage of JEFS that cannot be forgotten is the absence of legal costs for litigants, that is, you will not need to pay anything to file a lawsuit against the financial institution.
To be successful in a case before the Small Claims Court, it is important that you gather as many documents as possible, such as contracts, bank statements, emails, collection letters, proof of payment, etc.
Another fundamental thing in this type of process is to have all the data of the Credit Card against which you are going to file the lawsuit: address, telephone number, CNPJ, among other important information so that the justice officials can locate the financial agent.
And as previously mentioned, there is no need to hire a lawyer, although if you have the means, this is highly recommended, considering that in more complex cases the assistance of a specialist will be essential for you to be successful in the dispute.
Therefore, now that you know all the details about how to file a lawsuit against a Card, it is up to you to decide whether or not this is viable, whether it is the best solution or not.
Other ways to complain about a Card
If you don't know, nowadays there are several ways to complain and show your dissatisfaction with the service provided by Cartão Riachuelo. This means that you are not obliged to accept any type of illegality on the part of any agent of the country's financial system.
Unfortunately, nowadays, all sorts of irregularities occur in credit transactions. People are paying excessive interest or fees, others have their credit ratings listed without owing a single cent. In short, there are all sorts of complaints.
If, like many Brazilians, you have complaints about the service provided by a credit card company, you should know that society has increasingly created mechanisms to give voice to dissatisfied people. Here we will give you just a few examples of how you can complain about abusive practices by companies.
You can choose between some of the complaint methods or you can even use all of them until your problem is finally resolved. Remember that first of all it is important to try to resolve the problem with the company you have complaints about and only after that you can take other actions to protect your rights.
Complain here website
The Reclame Aqui website is a private platform, but it has helped many people solve their problems with financial institutions such as Riachuelo Card for example, that has a good reputation on the platform.
Reclame Aqui works as follows: the person who wants to make a complaint registers on the website, makes their statement in writing, being able to present any documents they deem necessary and completes the request by generating a protocol.
After this, the Reclame Aqui website itself contacts the company complained about, which normally informs its version of the facts and often solves the customer's problem.
Most companies respond very well to complaints made on this platform, while others don't respond at all. But in general, it's worth trying to make a complaint on the website. Access here to learn about the service.
Procon
A well-known body among Brazilians is Procon, always remembered for its fight to defend consumers. Procon is linked to the States and serves the entire population when it comes to consumer protection codes.
If you have easy access to this body, a complaint to Procon may be a viable alternative. It is known that financial institutions as a whole, especially financial institutions, often have serious problems with their customers, and Procon may be the defender of the weaker side at this time.
Another advantage of seeking out Procon to file a complaint is the fact that it is a public service, that is, completely free, in which the consumer can have a strong arm in their defense against the abuse of power by large corporations.
Important Notice
The Achei Celular website is an independent project that has no connection with the Riachuelo Card or with government consumer protection entities. The purpose of this article was only to inform about the Riachuelo Card phone number. and other forms of contact with the institution, for informational purposes only. If you have any complaints to make, look for the companies' official channels and under no circumstances leave any personal data in the comments field.
