Find out what happened to Sony cell phones in Brazil. Did they stop manufacturing? Check it out now!
Sony, a Japanese company, is considered one of the biggest brands in the electronics sector, developing several products, such as TVs, sound equipment, cameras, cell phones and more. The company was once one of the biggest cell phone brands in Brazil, when Android was first adopted in 2010. However, in 2019, the company left the market in several countries, including Brazil. Since then, little has been heard about the brand's cell phones.
Has Sony stopped making cell phones and is focusing on other products? Find out now what direction the company, which was founded in 1946, is heading.
Sony
Sony has reduced its operations in Asian countries, including Japan, parts of Europe and the United States, but has not stopped manufacturing cell phones. In Brazil, however, the company stopped manufacturing smartphones in 2016, after losing financial incentives from the federal government. Despite this, the company was no longer very popular, especially after the growth of brands such as Xiaomi and Huawei, which offered more affordable prices.
As a result, the company exited the mobile phone sector in Brazil, the Middle East, Central America and South America. In addition to the mobile phone market, the company also stopped selling televisions and audio devices in the country.
Xperia Line
The brand's Xperia line is focused on photography and is updated to the current two with top-of-the-line devices and premium mid-range devices focused on in photos. Therefore, the models tend to be more expensive and less competitive.
Currently, Sony's best cell phone is the Xperia 1 V, launched in 2023. It is equipped with Qualcomm's Snapdragon 8 Gen 2 processor, with 12 GB of RAM and 512 GB of internal memory, with the possibility of expansion via memory card.
It has a 6.5-inch OLED screen, with a 120 Hz refresh rate and Gorilla Glass Victus 2 protection. The model has three rear cameras, with the main one having a 48 MP sensor, as well as two secondary 12 MP cameras and a front camera also with 12 MP, with 4K video recording.
The model has a 5,000 mAh battery, comes with Android 13 as standard and is compatible with the 5G.
In China, the phone is sold for around 8,000 yuan, around R$1,733 in direct conversion, without the addition of taxes. The Xperia 1 IV, the previous model, arrived on the Chinese market costing 8,499 yuan, around R$1,100.
Technical sheet
– Screen: 6.5-inch OLED, 1644 x 3840 pixels, 120 Hz refresh rate and Gorilla Glass Victus 2 protection;
– Processor: Snapdragon 8 Gen 2, Qualcomm;
– Rear camera: 48 MP + 12 MP + 12 MP
– Front camera: 12 MP;
– System: Android 13;
– RAM: 12 GB;
– Internal storage: 512 GB;
– Dimensions: 165 x 71 x 8.3 mm
– Sensors: Accelerometer, proximity, gyroscope, compass, fingerprint and barometer;
– Battery: 5,000 mAh;
– Connectivity: 5G, Wi-Fi, Bluetooth 5.3 and GPS.
Brazil
In Brazil, Sony produces the PlayStation 5 and PlayStation 5 Digital video games. The company's headphones are sold in the country by Multilaser, which was renamed Multi in 2022.
