Unlike other companies, Apple has not yet announced the creation of its own AI tool or its use in its devices.
The use of artificial intelligence (AI) has been growing significantly in recent years, but we have heard a lot about it in recent months. The field has been developing especially in the technology area and many companies have been investing and increasingly incorporating AI into their equipment and even developing tools for interaction with humans, such as ChatGPT.
Artificial intelligence is capable of performing activities without human interference, and can facilitate the creation and editing of texts, photos, videos and much more. AI tools for creating this type of content can be used on both computers and cell phones, and this can make users' lives even easier.
With the constant growth in the use of artificial intelligence, many companies are investing in the area and developing their own tools, such as Google. However, according to rumors, Apple is being more cautious and wants to wait a little longer to dive into this world.
Find out all the details about this subject now!
Rumors
According to information released by analyst Ming-Chi Kuo, an expert on matters from Apple, the company should not integrate artificial intelligence cutting-edge hardware products by the end of next year. The information was released on the analyst's blog, who also said that users should expect announcements from the company after the company's financial report, which will be released this Thursday (03).
Since the analyst did not provide sources in his posts, it is not possible to know whether the information was passed on by someone from the company, or whether it is just his expectations. Recently, the analyst pointed out that Apple intends to replace some titanium parts in some devices with 3D printed ones, to reduce costs and optimize its production line.
He also stated that the report to be presented today should impact the company's supply chain and share price.
AI
Despite the analyst's comments about Apple's delay in using AI in its devices, unlike Google and Microsoft, which are investing in the area, it does not mean that Apple is letting the technology go unnoticed.
Bloomerang journalist Mark Gurman reported that Apple is developing a tool similar to OpenAI's ChatGPT. According to him, the company is studying a way to integrate the new tool into its products and services.
Google recently created its AI tool, the Bard, which has a system similar to ChatGPT and is available in 40 languages, including Portuguese. The tool is capable of creating texts, writing email templates, suggesting captions for posts, organizing items in alphabetical order and much more. It also receives voice commands.
Another tool that arrived in Brazil recently was the LightIA, which works through a chat on WhatsApp or Telegram. You can add the AI's phone number to your phone's address book and activate the tool in the app and use its functions.
It can answer questions, transcribe audio, translate messages and more. Although it works on WhatsApp, the tool does not belong to Meta, the app's owner. It only allows its use through chat.
Apple
Apple has not released any information about the delay in incorporating AI into its products or about the development of its own AI tool. But what we can expect is that the company will invest in the area, since it is one of the largest technology companies and should not be left behind. Perhaps the delay is due to the development of a quality service that adapts well to the company's products and is as effective as the devices.
