Everyone knows that social media is a big part of people's lives these days. The world has become digital very quickly, so basically everything has migrated to this sphere, especially Instagram.
Instagram currently has over 1.4 billion users, making it the third most-used social network in the world. So, if you're interested in understanding more about how it works, stay here, because we'll show you everything you need to know!
Certainly, because of its large engaged audience, social media has become a real money-making machine. If used well, it is possible to make a lot of money in many ways with this platform. Logically, social media works as a showcase, which can go from being personal to a professional showcase!
Therefore, it is completely logical that brands look for big profiles to promote their brand, products and services. With this in mind, most of the big profiles in the Instagram They charge very high prices to make the famous publiposts. Especially, taking as an example the famous people who make millions per post.
Of course, many digital influencers have emerged with this digital boom in recent years, and they work precisely with sponsored posts. But how can I know how much to charge for advertising on Instagram? Well, the answer to this question may be simpler than it seems. Therefore, in today's article we have prepared information so that you understand how the algorithm works and the ways in which this value can be calculated.
How do I know how much to ask for payment for advertising?
Many people dream today of becoming great digital influencers, who can earn thousands and millions of reais through advertising. However, knowing how much to charge and which metrics to use is still a question that arises when thinking about this as a profession.
In a way, this will depend a lot on a case-by-case basis, and each profile will have to understand how this calculation can be made, since this will depend on several factors to determine how much your advertising may be worth.
Defining a niche and target audience for your profile is a very basic factor that is extremely relevant. However, for a company looking for an influencer, finding one that reaches the same target audience as them is very important!
In other words, the first thing you need to understand is who you want to talk to, and most importantly, whether you are actually able to talk to this audience. As mentioned, there are several factors that can make your profile interesting to a brand, some of which are:
- The reach of your publications;
- Your niche and target audience aligned with the brand;
- Fair price, consistent with its delivery;
- Identification with your content proposals.
These are some factors that brands pay attention to when hiring a digital influencer to advertise. So, pay attention to these details, because the more targeted your audience is, the more valuable your advertising is to certain companies.
How much to charge for advertising on Instagram?
But after all, how much can I actually charge for a publipost on my profile? Well, there are some metrics and data that are commonly used by professional influencers.
The first one is very simple: find out how many interactions there are with your profile, the reach of people and impressions on your posts. It is worth remembering that there are many factors that impact these numbers, such as:
- Algorithm Changes;
- Identification of the audience, who will only engage if they like it;
- Number of followers;
- Between others.
Based on this data, it will be possible to apply some calculations and values. Therefore, with these numbers, you can use whatever you think is best. After all, you say how much your work is worth, right? Therefore, you just need to have an idea of the most common metrics, which are:
- Cost per thousand (CPM): This metric is calculated based on every 1,000 accounts reached by a post. Logically, its value could be, for example, 20 reais for every 1,000 impressions. So depending on the tool, be it Reels, Stories or Photos, you choose a value and base the total on your results in each Instagram tool.
- Engagement: Calculate in the same way, but considering the total sum of your profile.
- Followers: This way you will consider your number of followers, multiplying the value by 0.01. This way you will get a value per post. If it is a video on Reels, IGTV or photo, this final value may be higher or lower.
