Find out why the new iPhone 15 hasn't been as successful as Apple expected. iOS users aren't planning on buying the phone.
The iPhone 15, launched by Apple last September, is now available on Brazilian websites and stores. Brazilian resellers and partner operators of the brand expect the new generation to record better sales than the previous Model 14. .
However, given the initial enthusiasm of Brazilians, there are still difficulties in accepting the new version. Even among fans of the brand. Check out the reasons for this below.
3 in 10 intend to buy an iPhone 15
An exclusive survey conducted by the research and monitoring company Hibou at the request of Forbes Brazil found that only three in ten iOS users are willing to buy the new model. In this study, a survey was conducted with 2,000 people on October 7 and 8. Of these, 26% use Apple operating systems and 73% are Android users. In addition, 31% have replaced their smartphones in the last two years, a drop of 23% compared to the previous year.
Overall, 84% have no intention of changing their device and 16% plan to buy a new device. The most requested brand among respondents was Samsung, chosen by 55% of respondents, followed by Apple (29%), Motorola (20%), Xiaomi (17%), Asus (3%) and LG (2%). Lastly, Huawei (1%). But if you are part of the percentage of people who want to buy the new iPhone, check out below some information you should know before buying the device.
Dynamic interface
The main new feature of the new device interface is the “Live Island”. It’s now a black rectangle at the top of your phone and is also available in widgets. The iPhone 15 Pro also offers exclusive new features, including action buttons, a USB-C port, and a titanium construction with a textured translucent glass back.
Technical performance
THE iPhone 15 The iPhone 15 Pro features a Super Retina XDR display, ProMotion technology, and an Always-On display. The regular iPhone 14 and 15 models only feature Super Retina XDR displays. In terms of chips, the iPhone 15 Pro comes with the A17 Pro chip with a 6-core GPU, the regular 15 with the A16 Bionic chip with a 5-core GPU, and the regular 14 with the A15 Bionic chip. It uses a 5-core GPU.
As for the camera, the iPhone 15 Pro promises professional quality with wide-angle, ultra-wide-angle, and 48MP telephoto capabilities. In addition to the 24MP and 48MP resolutions, it comes with next-generation focus and depth controls and a zoom range of up to 10x.
The regular iPhone 15 doesn’t disappoint. Equipped with an advanced dual camera system of 48MP wide and ultra-wide, the device also brings 24MP and 48MP photos, focus and depth control, and 4x zoom range. Of course, you might think that in this case, the iPhone 14 falls a bit behind with a 12MP wide-angle and 2x zoom range.
Sustainable innovation
Apple also has innovations for sustainability enthusiasts. “By 2030, all of our products will have zero environmental impact,” said Tim Cook. To achieve this goal, the iPhone 15 Pro is made of aluminum 100% recyclable in addition to titanium, and all internal components of both devices (15 Pro and 15) are recycled.
The CEO also listed a series of initiatives to make this possible. By the end of 2024, Apple will remove plastic from all packaging and stop using leather in cases and products. Additionally, Apple claims to use 100% clean energy (solar and wind). This is across all offices and properties.
Prices
- iPhone 15: from R$ 7,299;
- iPhone 15 Plus: from R$ 8,299;
- iPhone 15 Pro: from R$ 9,299;
- iPhone 15 Pro Max: from R$ 10,999;
