The year 2023 has brought a revolution in the way Brazilians choose their cell phone plans. If you’re curious to know which packages have been the most popular and what they offer, here’s a summary of the latest data.
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Key Findings:
- Types of Plans: The analysis revealed that, in addition, 14 of the 20 most popular packages in 2023 are of the control type, with emphasis on Claro, TIM and Vivo, among other regional operators and MVNOs.
- Internet Franchise: Around 16 of the 20 best-selling plans offer between 0 and 40GB of internet, which is the range most sought after by users.
- Affordable Prices: Surprisingly, 14 of the 20 most popular plans are among the cheapest for each operator, making accessibility a crucial factor when choosing.
What the Numbers Reveal:
The data, as collected by MelhorPlano.net between January and October 2023, provides a comprehensive view of Brazilian consumer preferences.
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Highlights by Operator:
Of course: The Preference for Control
- 'Claro Controle 15GB' was the most popular plan, representing, certainly, 60,63% of the operator's total subscriptions.
TIM: Focus on Control and Varied Offers
- 'TIM Controle 25GB – boleto' led the subscriptions, reaching, in fact, 32,25% of TIM's contracts.
Vivo: Control and Prepaid on the Rise
- 'Vivo Controle 14GB' won, as per, 37,27% of the operator's total subscriptions.
Regional Operators and MVNOs: Betting on Control Plans
- Regional companies and MVNOs also stood out, exclusively offering control plans as the most contracted.
Methodology and Transparency:
The study analyzed 50 mobile phone plans, considering products from a variety of national, regional and MVNO carriers. Want to dive deeper into this universe of mobile phone plan options? This analysis provides valuable insight into the landscape of the most popular mobile phone plans in 2023, helping you make an informed decision when choosing your next plan.
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