TikTok continues to rise and has even managed to surpass Google. Find out how!
Preparing to compete with WhatsApp and Instagram by improving its messaging features, TikTok has become the preferred search engine for Gen Z women, surpassing Google. At least that’s according to a new survey conducted by college media and marketing firm Her Campus Media.
According to the survey results, the social network is the number one search engine for more than half of Generation Z women. As a result, 51% of women in this age group answered TikTok above Google for the task. In addition, 74% of all Generation Z use the video platform for research.
Continue reading and learn more about this TikTok victory.
TikTok overtakes Google
According to the survey, among the main reasons for choosing, the greatest motivation is the results in video format, with 69%. This reason is followed by more relatable responses with 65% and personalized results, with 47%.
The research also showed that TikTok makes people buy more. The survey also shows that almost three out of four members of Generation Z bought something after watching some videos with the hashtag #TikTokMadeMeBuyIt, which has already accumulated more than 12.4 billion views.
Furthermore, the research also indicated that the application also wins in preference for watching videos, with 76%, against 16% from Instagram. However, the Meta app comes out on top in daily use, with 95%, against TikTok's 80%.
The survey was conducted online in August, through newsletters and Her Campus Media accounts. In total, there were 1,821 responses, with 1,00% from respondents in the United States. Of this total, 97% were women and 71% were students.
TikTok Messaging App
TikTok You may be looking to improve your chat on the platform. The company recently announced a series of job openings looking for people who can supercharge the messaging system and professionals who can collaborate with teams across multiple countries, providing a distinct messaging solution for the app.
A company spokesperson told Axios that TikTok's core business model remains the same, which is to be an entertainment channel, even as they experiment with new features to enhance the user experience. The company, however, did not release any further information.
With that said, TikTok seems to be really willing to experiment with new features. The company has also been testing a dedicated music app, more shopping features, will have podcasts, and will also add text-based posts.
Text-based posts were announced in July of this year and allow users to post content in addition to photos and videos. When launching the new feature, the network stated that it aims to offer the best to creators and users, through innovative tools capable of inspiring self-expression. With this, the app expands the limits of content creation for everyone, allowing for written creativity, as is already the case with comments and captions.
With the newly launched format, creators can share stories, poems, recipes, experiences and more. To post text content, users must open the “Camera” option and choose the text format, where they will be directed to the creation page.
