In recent times, partnerships between financial institutions and service platforms such as Nubank have been a common strategy to provide additional benefits to customers. These collaborations aim to add value and provide improved experiences, but changes in this scenario can surprise and impact users in unexpected ways.
Nubank recently announced the end of its partnership with Rappi Pro, formerly known as Rappi Prime. This decision directly affects Ultravioleta card customers, who benefited from a free subscription to this discount club. Below, we will detail the implications of this change and what customers can expect from now on.
Partnership Termination Details
The partnership between Nubank and Rappi Pro will end on December 31st of this year. For customers who have not yet completed a year of free subscription, the partnership will continue until the one-year cycle is completed. After this date, all users who do not cancel their subscription through the Rappi app will have to pay a monthly fee of R$$ 34.90 to continue accessing the benefits of Rappi Pro. This change represents a significant change for Ultravioleta card customers, who until now enjoyed the advantages of Rappi Pro at no additional cost.
With the end of the partnership, the exclusive benefits previously offered to Ultravioleta customers, such as free deliveries and discounts at a variety of establishments, will also be discontinued. This situation forces users to look for new ways to obtain similar advantages, since the previous favorable conditions will no longer be available. The loss of these benefits may affect the perception of added value that Nubank offers to its customers and generate the need to find market alternatives.
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Nubank's Response and New Offers
Although Nubank did not reveal the exact details of the reasons for ending its partnership with Rappi Pro, the financial institution emphasized its commitment to exploring and offering new alternatives to its customers. In response to the change, Nubank is focused on developing new offerings and partnerships that can enrich the user experience. Among the new features planned are the Max subscription option and international collaborations, such as the partnership with Wise for international accounts. These initiatives aim to compensate for the loss of benefits and provide new advantages to customers.
For customers who are still enjoying their free Rappi Pro subscription, the good news is that they will continue to have access to the benefits until the end of the free period. After this period, they will need to cancel their subscription through the Rappi app to avoid being charged the monthly fee. The cancellation process is simple and can be done directly through the app, offering a practical way to manage their subscription and avoid unwanted costs.
The end of the partnership between Nubank and Rappi Pro marks a significant change in the benefits offered to Ultravioleta card customers. Although the decision may cause temporary discomfort, Nubank is working to introduce new options that can offer value and convenience to its users. The next steps include exploring alternatives and implementing new partnerships that aim to maintain and expand the advantages offered to customers. Follow the updates and be aware of new opportunities that arise to continue enjoying the benefits that meet your needs and preferences.
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