In Brazil, more than 72 million people are facing financial difficulties, with their names on the negative list of credit protection agencies, such as Serasa. These restrictions directly affect the ability to obtain credit, including applying for credit cards. What no one expected was the novelty of Nubank.
Thinking about offering a solution for this audience, Nubank, which is the fourth largest bank in the country, launched a new type of credit card aimed specifically at people in this situation.
Called “Build Limit”, the card offers a unique opportunity for financial recovery. The way to use it is much simpler than it seems.
How does Nubank's “Build Limit” credit card work?
Unlike traditional lines of credit, which usually require a positive financial history for limits to be approved, Nubank's “Construir Limite” card operates differently. The main innovation is that it does not offer a pre-approved limit.
Instead, it is up to the customer to set their own credit limit, using an amount that must be reserved in their digital bank account. This amount, which is retained in the app, is used as collateral and becomes the limit available for credit purchases.
The main objective of this modality is to offer a credit alternative for those Brazilians who have financial restrictions.
By using the card responsibly and paying bills on time, customers have the possibility of improving their credit history, which can result in higher pre-approved limits in the future.
The process of reserving the limit is simple and can be done directly through the Nubank app, in the “Reserve as limit” option.
Advantages of the “Build Limit” credit card
The advantages offered by this credit card are diverse, especially for those looking for a way to rebuild their financial life.
One of the main ones is the possibility of making purchases on credit without the need for a traditional pre-approved limit. For example, if a customer needs to make a purchase of R$150 on credit, they simply need to reserve that amount in their Nubank account.
The reserved amount immediately becomes the limit available for use, allowing the customer to make the desired purchase.
Another significant benefit is that by using the card and keeping up with bill payments, customers increase their chances of getting a pre-approved limit in the future. This is because Nubank evaluates payment behavior and credit utilization as important factors in its credit analysis.
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Therefore, regular and responsible use of the “Build Limit” card can be an important step for those who want to rebuild their financial history.
Furthermore, this type of credit offers greater control over finances. Since the customer needs to set aside the amount that will be used as a limit, they end up having a clearer and more accurate view of their expenses, which contributes to more efficient financial management.
This functionality also allows customers to access services and applications that require a credit card, something that is often unfeasible for those with a negative credit rating.
Nubank innovates with R$1,000 PIX raffle for customers
In addition to launching the “Construir Limite” card, Nubank also continues to innovate and surprise its customers.
The latest news is the promotion that offers cash prizes via PIX. Now, the bank's customers have the opportunity to compete for prizes of R$1,000, which are deposited directly into the winners' accounts. To participate, customers must use the bank's services, such as making payments and transfers, increasing their chances of winning.
This initiative is part of Nubank's strategy to build customer loyalty and offer additional benefits beyond traditional banking services.
The promotion is seen as a way to encourage continued use of the card and other products offered by the bank, while providing an attractive financial reward for users.
