Around 961% of Brazilians own at least one cell phone. Of this number, 581% claim to have at least one device stored at home.
For some time now, cell phones have ceased to be just a tool for making calls and sending messages and have become an increasingly important part of Brazilians' lives. They allow people to manage their entire day, access bank accounts, have video chats with people from anywhere in the world and also carry out work tasks, which is quite common.
The definition of a smartphone is: a cell phone with a touch screen that allows the user to freely install and uninstall apps. In Brazil, approximately 961% of the population has a smartphone in their hands, according to the survey “Brazilians and their smartphones”, by Panorama Mobile Time/Opinion Box. The study was conducted in June of this year and shows how Brazilians use their devices.
The research shows that although Apple phones are considered the most durable, Samsung is the brand that occupies the first place on the podium of the most chosen brands, which is not new, since the manufacturer has held this position for some time. Learn more about this data and discover the main habits of Brazilians when it comes to cell phones!
Favorite smartphones
As already mentioned, according to the research data, cell phones from Apple are considered the most durable by Brazilians, but the Samsung brand ranks first among the most chosen brands in the country. The South Korean company's cell phones are part of the daily lives of 39% Brazilians. In second place is the iPhone, with 22%. In third place is Motorola, chosen by 18% Brazilians. In fourth place is Xiaomi, with 14%. Other brands such as LG and Realme have 7%.
From the overview of favorite brands presented, it is clear that the Android operating system is the most used in the country. It is used by 76% of people, while the iOS system is used by 22%. The other systems add up to only 1%.
Cell phone exchange
Among users who own smartphones, 53% said they intend to change their cell phone in the next 12 months. Those who do not intend to change their cell phone justify this as: lack of money, 10%; and not needing a new cell phone, 25%. Another 12% responded that they do not know if they will get a new cell phone model.
The social class of these people is also a determining factor for the result, since those with lower incomes are less interested in buying a new cell phone next year. In total, 54% are from classes D and E, and 53% are from class C. People from classes A and B do intend to buy a new smartphone.
Although the 5G connection presents high expectations in the market, it is not yet among the user's preferences. Consumers want processing capacity, 33%; memory, 30%; battery life, 14%, and camera quality, 14%.
Forgotten cell phones
In Brazil, devices that are no longer being used end up in the back of the drawer. 581% of Brazilians claim to have at least one cell phone stored at home. Therefore, if the data is compared with that of the IBGE, there are 90 million used cell phones that still work, but are stored in the country. This is most common among people aged 30 to 49, with 601%. In second place, with 571%, are people over 50 years old. Younger people, between 16 and 29 years old, appear with 561% of the total.
