Meet the Infinix cell phone. The recently launched device is already a success.
Positivo Tecnologia has launched the Infinix NOTE 10 Pro smartphone for the Brazilian market. Transsin Holding, one of the third largest mobile phone manufacturers in the world, has finally brought Infinix, a global brand, to Brazil.
The organization presented the products using a marketing campaign communication strategy, with influencers to announce the launch of the new smartphone model. The campaign also emphasizes the quality and prestige of the brand in this regard. To carry it out, the influencer marketing company Influence.me was responsible for implementing the activities of its partners Positivo Tecnologia and Infinix Mobile. Read on and see the details of the campaign that sold out the cell phone stocks.
Positivo Campaign
The first nationwide launch recruited 32 influencers from three categories: lifestyle, technology and gamers. The campaigns are fully supported by the Influence.me team from planning, selection, coordination with influencers, partnership management and results tracking. More than 100 pieces of content were shared by paid influencers. As the number of visits to websites selling devices increased significantly, these visits led to the end of smartphones. At the moment, the campaigns are suspended until the device is replaced.
For Rivelino Gamma, Business Director, this happened because Influency.me's operational vision is different. Talking to influencers is great, the team understands the demand and is committed to helping customers solve all their problems, according to Gamma.
Infinix Launch
In an official announcement made on August 22, Positivo and Infinix launched the new Infinix Note 30 5G in Brazil. The smartphones enter the national market with good technical specifications and try to compete on equal terms with solutions of other manufacturers.
In addition, the device is made in Brazil and features NFC for payments, JBL-certified sound and a 108MP main camera. Infinix Note 30 5G offers an attractive appearance in addition to a matte finish by applying a polycarbonate finish to the design.
Furthermore, the display is a 6.78-inch IPS LCD with FHD+ resolution and supports a 120Hz refresh rate. In terms of processing power, the Infinix Note 30 5G comes with a MediaTek Dimensity 6080 chipset. It is paired with 8GB of RAM and 256GB of internal storage. If needed, users can expand the RAM by another 8GB to reach 16GB.
The smartphone has 5G connectivity, a side fingerprint reader, Bluetooth, NFC and dual-band Wi-Fi. It has a 5000mAh battery with support for 45W fast charging for good autonomy. The operating system is Android 13.
Camera game
Finally, the Infinix Note 30 5G has a 108MP main camera. It has a 2MP depth sensor and a special AI camera. On the other hand, the selfie lens is 16MP and contains a small hole in the screen. Officially launched in Brazil, the Infinix Note 30 5G is now available on Positivo's official website and in local retailers. The price of the 8GB + 256GB version starts at R$1,999, and comes in black and blue options.
