See what the best option is for buying an iPhone right now. Don't end up losing out.
The most basic version of the iPhone 15, announced by Apple this Tuesday, will arrive in Brazil starting at R$7,299 (almost six times the minimum wage). The most expensive version of the device, the 14 Pro Max model with 1 terabyte (TB) of storage, will cost at least R$14,000.
Given this, many consumers consider importing the product as an alternative. But is it really worth it? See below.
Import iPhone
In the United States, the new 6.1-inch iPhone 15 (the most basic version) costs around US$1,799, or around R$3,955 in direct conversion at the current exchange rate to the dollar R$4.95. But you have to pay attention to customs fees. See the list below with the applicable fees if the consumer wants to purchase the device, taking the United States as an example.
Taxes in the United States for those traveling abroad to purchase equipment are somewhat high. In North American countries, travelers pay taxes that vary in percentage from state to state. For example, in New York the rate is 8.49%. In Florida it is 6.8% and in Washington DC it is 5.75%.
Payment of IOF
In addition to the US state tax, consumers should consider the IOF tax rate (6.38%) when making purchases with a credit or debit card when traveling internationally.
The IRS has increased the import exemption limit for tourists from $$ 500 to $$ 1,000. This means that tourists have a quota of $$ 1,000 for duty-free purchases. This includes imports from abroad and from duty-free trade. If the limit is exceeded, a tax of $50% will be charged on the excess. One possibility is that the smartphone is considered a personal item and does not fall under this quota. However, for this to happen, the phone must not be sealed and must show signs of personal use.
In other words, you need to consider all the fees associated with the import process to know if it is worth bringing the device out of Brazil. Another option is to import it directly from a North American store, where import taxes and ICMS are also collected – and IOF when purchasing with a credit card.
Rent or pay in installments
For many people, rent a smartphone can also be a good option. In addition, there is also the option of paying in installments, especially when the transaction is carried out without interest.
CNN's website conducted a search at a rental company. The last smartphone available for rent is the iPhone 14 Plus 128 GB, for 21 months, with a monthly payment of R$$ 229. At the end of the period, the rental will cost the consumer approximately R$$ 4,800. Currently, it is possible to find this same cell phone model for around R$$ 5,500, with payments of R$$ 550 per month.
While monthly lease payments are lower than monthly purchase payments, other factors must be taken into consideration, including the terms of the contract. For example, on the website consulted by CNN, the contract stipulates that the device must be returned without any physical or system damage. In the event of damage, repairs will be charged directly to the customer and will only be performed at authorized stores. Additionally, in the event of theft or destruction, the customer will be required to pay for the device in full at market price.
Banking programs
Several banks have also joined the competition to offer the latest cell phones at lower prices. One such bank is Itaú, with the “iPhone Forever” program. Under this program, customers have the right to choose to pay up to 70% of the value of the iPhone according to banking regulations within 21 months to be able to use the device. After this period, they have two options: they can return the iPhone and start a new contract with another device or choose to pay the remaining amount and keep the device forever.
In the case of iPhone 14 Pro Max (256 GB), the amount paid in 21 months for the program is R$ 6,798.38 (R$ 323.73 per month). To keep the cell phone after this time, you must pay another R$ 3,219.72, totaling R$ 10,018 for the device. Currently, this same model can be found in stores for R$ 7,530.
For finance and investment experts, renting a device may not be the best option, especially for those who want a device for personal use. For personal use, paying in installments or importing the device may be more beneficial options.
