Geolocation is a relatively new concept, but it has been on the market for a long time and has been gaining more and more importance in the life of entrepreneurs…
Nowadays, having a successful business involves looking for many digital tools that are already a reality in the customer's routine – and geolocation is one of the most important!
Reconciling the use of geolocation optimizes expansion possibilities – but requires changes in the analysis and planning process.
Nowadays, people use the internet for everything! Whether it’s to search for new products, services, books, courses, audios, videos, movies, relationships…
In short! An infinite number of possibilities – and the company that brings together a large part of this ecosystem ends up coming out ahead.
And within this context, using geolocation can be a great asset for your company!
In addition to bringing your potential customer closer to your business, you can use this technique to expand your company.
What is Geolocation?
Due to the abundance of information resulting from advances in the digital environment, it is possible to collect a lot of valuable data.
The collection and analysis for the use of data as a basis for creating action strategies, particularly is known as market intelligence!
Within market intelligence, we have several branches with which we can combine data study for market analysis.
In other words, it is possible to understand the customer through data study and find valuable insights to prospect them effectively.
And here’s a tip… If you work with B2B prospecting, you need to explore this topic!
Geolocation is one of the most important techniques when it comes to drawing up plans within a company – whether in the areas of production, marketing, sales or in the developments of each of these.
I bet you use geomarketing in your company and you don't even realize it! Want to see?!
The use of Google Maps, for example, is a geomarketing action!
In addition to being essential for providing the correct location of your company, it puts your company in the sights of your potential customers.
This is because Google uses specific algorithms to bring the user closer to the best search result.
One of the most important factors for this to happen is the compatibility factor!
Over 50% of online sales are made via a mobile device.
But be careful! Before you start your prospecting customers by telephone explore the nuances of geolocation.
The ideal is that in addition to “trying to sell a product”, you try to compile good mental triggers and really useful content!
Google Maps signals the location of a commercial establishment much more when a person uses a cell phone, for example.
The second factor is the possibility of plotting routes for different means of transport to the store, which even includes walking.
This way, when someone searches for a product or service that is related to your store, Google Maps helps them not only by indicating the store's existence, but also by showing them the way.
The third application is information about the store, such as reviews from other customers, opening hours, available offers and even information about stock and product availability.
Benefits of using this process
The advantages of using geolocation are many – among which the online visibility of your business stands out.
Using this feature simply draws consumers' attention to the store's existence. It's like an extension of a shop window and an advertisement.
After all, most users do not browse to the third search page.
Another benefit is customer feedback, which encourages the company to improve, especially in terms of customer service!
Based on information of this nature, the store is obliged to increase quality, but equipped with specific data and criticism from customers, in order to meet real needs and demands.
Another benefit that should not be overlooked is customer data metrics.
Using geolocation resources, it is possible to measure data from customers who access the company's profile. online company.
Through this information, the marketing team becomes able to outline surgical strategies to promote the business based on the customer persona, the target audience.
How to increase sales with Geolocation?
If you don't have your business on Google Maps yet, now is the time!
In addition to this, there are some – more elaborate – strategies that need to be integrated into the geolocation process.
- Geotargeting – Segment customers according to the location of your company;
- Website personalization – Personalized content based on your company’s location;
- Geofencing – Real-time content of your location;
- Check-ins – Strategy based on user action;
- Geotagging – User location in a publication linked to the company;
- Geofilters – Insert filters into images or videos – based on interaction with the company.
Tips to optimize your engagement
Using geomarketing to engage more customers for your company is an excellent strategy!
In addition to adding marketing to data analysis, it compiles data and geographic studies – which makes this technique even more powerful.
Have you heard of Local SEO?
SEO is a strategy that, when translated, refers to the idea of optimizing search engines to find the best result for the user.
This means that as a result of a search, the robots will present at the top of the SERP, the “best texts” on a certain subject!
If you have a company, try investing in interactive content techniques…
For example, explore the variety of tools that Facebook and Instagram offer! They have excellent features with filters, location, tagging…
Conclusion
In an era where digital transformation has taken over and dictates consumer habits around the world, it is essential that companies integrate with these new practices.
The practices of active prospecting to engage your customer will depend on the use of good geomarketing strategies!
So, explore your market and analyze which strategies are working for your competitors – this is a good starting point.
Also, try to innovate! Creativity is everything and whoever does it first ends up coming out ahead!
Geolocation is one of the most effective ways to reap the many benefits that the world of the internet can offer.
Integrating geolocation into marketing and sales strategies in a consistent manner is a surefire way to boost sales volume without having to incur large costs.
One of the biggest advantages of using applications like Google Maps is how easy it is to integrate into any company's processes.
Hug!
