The growth and popularity of Whatsapp has made many companies and brands pay attention to investing in Whatsapp service, strengthening communication strategies.
Having a business account is an excellent way to be where your customers are and gain their trust through the convenience and quality of service, as well as the facilities provided by these environments.
For companies and brands that provide customer service via WhatsApp, this is an excellent solution, as the conversation history is stored and the information can be consulted whenever necessary, something that is not possible in phone calls without the use of complementary tools.
Considering this factor, it is very important that companies invest in strategies that aim to improve customer service on WhatsApp, something that can yield excellent results.
The importance of organization for good service
Using WhatsApp for communication is something that can greatly help in interacting with consumers, being a great channel to expand marketing strategies. Digital Marketing, improving sales returns, in addition to being a more accessible channel for expanding the customer base.
It is very important to have a plan to use the tool efficiently and thus comply with all the rules, avoiding violating the platform's guidelines and possible sanctions.
Therefore, the entrepreneur must establish objectives for his business, count the number of contacts and create a flow of messages that will be sent during the service.
Strategies that help to provide successful service
With a defined plan, marketing professionals can use strategies that contribute to the success of serving customers on WhatsApp, such as:
- Create a business contact for the company
Regardless of the size of the company, it is important to create a specific contact for the company, as this detail helps to limit opening hours and number of customers.
Therefore, it is important not to use your personal number for business, as this can harm your image of professionalism.
- Use automation in customer service
Automations consist of the use of chatbots, virtual assistants who send scheduled messages, according to the business needs and customer queries.
This process allows for faster service, meaning that the customer does not have to wait long to be directed, in addition to facilitating the routine of professionals, especially in repetitive processes such as sending second copies of invoices, menus, price lists, among other materials.
By automating simple activities, you can ensure that your customer never goes unanswered, as chatbots They operate 24 hours a day, 7 days a week, with quality, earning their loyalty.
- Communicate in the customer's language
WhatsApp is a specific channel for exchanging messages. To be successful with customers, you need to communicate in a friendly and clear manner, in line with your brand identity and in an exclusive manner, without losing professionalism.
A personalized conversation increases the chances of success. Therefore, entrepreneurs should conduct market research to better understand the profile of their target audience and thus adapt the language used for communication.
- Integration with other telecommunication channels
Today's consumers have multichannel behavior, that is, they use social networks and other resources to communicate and have spaced attention spans.
Therefore, one way for your company to not lose customers is by investing in the use of Ads networks and platforms.
An important factor is to know and understand How Facebook Ads Work. This tool has a simple and intuitive operation, a simple payment system that allows various businesses to use the tool, in addition to providing various formats to create ads that help to attract the public's attention.
- Avoid excessive messaging
Balance is important in everything in life and it is no different when it comes to customer service via WhatsApp.
This communication channel is very practical and efficient, but it is essential to control the number of messages so that customers do not turn away from the company.
These are just a few of the many strategies that can be implemented to make service an excellent customer experience.
Combining paid media with WhatsApp support
Some businesses use paid advertising to get customers' attention.
There are many platforms that allow you to create ads, such as Google Ads, Instagram Ads, Facebook Ads and other tools that facilitate the process of creating campaigns and getting closer to potential customers, in addition to having an excellent cost-benefit ratio.
In addition, advertisements can be sent via WhatsApp so that customers are aware of product launches and learn about new business services, as well as on other channels.
Benefits of WhatsApp customer service in business
There are many positive points in investing in customer service through this communication channel. They are:
- Cost reduction;
- Customer loyalty;
- Practicality to implement strategies;
- Getting closer to the public;
- Audience study;
- Speed and efficiency in communication;
- Agility in service;
- Reduction in waiting time for information.
Therefore, investments in implementing customer service via Whatsapp is something that can yield excellent benefits, as well how to advertise on Google Ads, that is, increase the customer base, profits and opportunities in the area of operation.
