Are you trying to become a social media influencer? Posting on social media is a great way to share expert knowledge and build your influencer status.
In this article, learn 8 tips that can help you become a social media influencer.
1 – Find your niche.
To become an influencer, master a specific topic within your niche. If you choose to address broad topics or subjects, it will be difficult to gain the level of knowledge necessary to be considered an expert.
Focus on a social media niche, such as social media marketing or public relations, or a single platform, such as Facebook, Twitter, LinkedIn, Pinterest, or Instagram.
Start small and learn as much as you can about your desired niche through research and experimentation. This way, you’ll be able to discover the ins and outs of your specialty and form your own ideas, rather than simply reaffirming the opinions of others. This is a very important step on your path to becoming an influencer.
2 – Subscribe to the platform’s blog newsletters.
Social media is unique in that it is constantly changing. Stay on top of the latest platform updates, such as algorithm changes, new analytics, and added features, as these can drastically change a social media platform and the way it is navigated.
If you want to be seen as the authority on a social channel or in a broader niche, read the platform's blogs regularly: Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
There is no better way to stay in control on any social media platform.
3 – Read relevant blogs daily.
In addition to the platform’s blogs, read other sources of information to gain valuable insights into your niche. Study news, expert opinions, and case studies published or shared by people you trust.
By using a tool like Feedly to subscribe to a variety of relevant industry blogs, you'll benefit from different viewpoints and helpful advice.
4 – Set topic and keyword alerts.
Reading press releases, news alerts, and relevant posts is essential to staying informed. When you know what’s going on, you can keep your followers informed.
As it is impossible to follow all the information on the platform's blogs and your favorite outlets, invest time in creating alerts directly related to your interests.
Two free tools that make it easier to follow relevant news are Google Alerts and Social Mention.
If you hope to be seen as an influencer, you’ll need to demonstrate that you’re always up to date with the latest news. Better yet, know what changes are coming before they’re even implemented and let your followers know.
5 – Create your own blog.
If you haven’t already, create a blog on a publishing platform like WordPress. Then, write posts and publish consistently. You should publish at least two to three times a week.
To stay on track, create a content calendar and stick to it.
In addition to your own content, partner with other influencers or some digital content creator. Interview them, invite them to contribute to your blog, or do something together that will be shared by everyone.
6 – Post on LinkedIn.
In addition to your own blog, create articles on LinkedIn. Recycle your previously published blog posts and add a title, image, and keywords.
Remember, people often think that LinkedIn posts are only from the most influential thought leaders. So when people in your network and beyond see your LinkedIn articles, they’re likely to see you as an authority, too.
Through its publishing platform, LinkedIn has created an excellent opportunity for influencers to get noticed.
7 – Share valuable content.
Once you’ve determined your focus and created alerts to stay up-to-date on the latest news and information in your niche, start sharing high-value content with your audience through social media.
If you are an influencer who wants to be active on a single platform, make it your main social network. Use the others as well to gain even more visibility.
To be considered an influencer, people need to see you as a source of inspiration. Focus on your audience and share content that they find useful. Post original posts as well as posts from other trusted sources.
Keep your content organized for easy access so that if someone asks a question, you can quickly get to the content that provides an answer.
8 – Appear online.
To be an influencer, you need to be seen. Social media influencers regularly participate in relevant conversations across a variety of networks.
Also, engage regularly on all platforms. Don't just tweet, post, comment, like and share. Add your comments and opinions.
Sharing your knowledge is how you will truly stand out as an influencer.
Conclusion
If your goal is to become an expert in the digital space and become known as an influencer, there are many things you can do to grow your profile. Develop your expertise and use social media to become an influencer.
