E-commerce has allowed brands to reach more people, who can buy products from the comfort of their own homes. Many companies have opted for this form of business, as the internet boosts the number of sales from stock.
According to the Global In 2017 report conducted by We Are Social in conjunction with Hootsuit, last year e-commerce reached 22% of usage in the global population. In addition, at least half of users buy online.
Selling online is a combination of several aspects, which if not taken into account and not done correctly, you will not attract customers. To help you know what to do, we will give you some useful tips.
It is vitally important to choose the right platform so that our advice can be used in the best way, as well as keeping in mind which tips will help you boost online sales.
Even if you already have a physical business and want to expand it to online sales, in addition to knowing the accounting dictionary with administrative terms and all management aspects, it is necessary to invest in effective marketing strategies.
How to boost your e-commerce sales
Check out the main tips below to boost your sales. E-commerce:
Make sure your store isn't slow
If a customer enters your store and it takes too long to load, you are very likely to lose them. Users don’t like to wait too long, they will think something is wrong and will give up. So avoid it completely.
To speed up your e-commerce site, you should reduce the size of your website. Although the quality of the photos should be excellent, uploading images that are too large is not a good idea. Ideally, the photos you select should not have watermarks or be pixelated.
Try to reduce loading times by using a content delivery network. This works great if you have clients all over the world. This way, you can store the content on servers in multiple locations.
Simplify your processes
Users prefer simplicity. The more practical everything is, the better for them. If your purchase process is complicated or has too many steps, it is very likely that your customers will not buy your products. Remember to offer different payment methods, as well as, tickets, credit card, transfer, etc.
The best thing is that your purchasing process is based on:
- Register in the store.
- Selection of product or service.
- Complete the payment.
- Shipping and delivery of the order.
This will provide a seamless shopping experience. If customers don’t have any issues with any of the steps, they’re more likely to buy from your store again.
Offer free shipping
In online marketing, you have to be smart and try to use every resource you can to win over customers. A good strategy is to offer free shipping. If you are just starting out, it is a great idea to hook users.
If you have time, you can run a super promotion that will please your customers. Create a campaign. For example, you could offer free shipping, but only for two days. Use your social media and email marketing to promote the promotion.
Offer reliable payment methods
Make sure you offer a variety of payment methods. Use the most popular ones; the more you have, the better. Some customers prefer some more than others. And sometimes they decide not to buy because the one they use regularly is not available.
One of the most widely used and recommended is PayPal. This payment method is preferred due to the privacy and security it offers users when making their transactions. Credit and debit cards follow in popularity. And finally, we find cash on delivery.
Let your users give their opinion
Whether or not someone wants to buy from you depends largely on your reputation. If customers ultimately feel that you are not trustworthy, even if you offer the lowest prices, they will look for other options.
In this area, trust is everything. People take other people’s recommendations into account when making purchases. A good way to win over users is to show your e-commerce site the ratings that customers have given to your service.
They will be able to see firsthand that other people are satisfied with your care. Building trust equals increasing sales. Another good idea is to conduct satisfaction surveys, this will allow you to see which parts of the process are working well and which ones need to be adjusted.
Use SEO to position yourself
If there is one thing that cannot be missed in online stores, it is SEO. If you want to be visible, it is important to apply SEO to your e-commerce. Optimizing your store will help you position yourself at the top of search results.
One thing you can do is optimize your store for mobile devices. Many online purchases are made through mobile devices.
Knowing how to grow your e-commerce business allows you to make the most of your online store. Getting started is never easy, but when you know where to go, you can improve your strategies to grow your business.
