List details the most searched products in Brazil. Stay informed!
The year 2023 is already halfway through and Brazilians have identified smartphones as their main object of desire at this time. According to a study by the famous website Buscapé, one of the main price comparison sites in the country, these products were 19 of the 20 most sought after items in the first six months of this year.
It is worth remembering that even for similar products, the price difference can reach more than 50%, so consumers need to be careful. To find out more about the products mentioned in the list, continue reading.
Cell phones come out ahead
The most popular product during this period was Apple's iPhone 13 128GB smartphone, with an average price of R$4,636. Although it is not the most recent model launched by the manufacturer, it shows the strength of the brand along with the older model announced in September 2021, being the most mentioned device.
The difference in value between the lowest price found of R$ 4,253 and the highest price of R$ 4,998 found is 18%. The 2nd place is also from the same brand. Released in September 2019, the iPhone 11, 64GB, had significant searches during this period. This product is available for a price of R$ 2,398 to R$ 3,115, with a 30% disparity.
Completing the podium is the Xiaomi Poco X5 5G 256GB. The premium device from the Chinese company is one of the favorite destinations for Brazilians who want to change their cell phone, with prices ranging from R$1,598 to R$2,014 with up to R$26% difference.
Price difference
According to Maurício Cascão, CEO of Mosaico, the company that manages Buscapé, price research is essential to getting the product you want with the best payment conditions.
The CEO says that by comparing prices across multiple stores and looking for strengths, consumers can save an average of 35% on the most popular items.
That said, price comparison tools can help you with this task. These platforms provide a personalized shopping experience, allowing users to see detailed reviews of each product. They also allow users to compare prices and receive notifications if an item they are interested in is on sale.
Additionally, these types of sites offer a highly competitive list of stores with price histories to ensure that your purchases are safe and at the best prices. Some, like Buscapé, also offer cashback for purchases made on the brand's website or app.
Other products
Brazilians are not only interested in smartphones. Cell phones dominate the list, it is true, but one of the items is in another category.
The Brassem Frost Free French door inverted refrigerator, which ranked 15th in the survey. With an affordable price of R$ 5,542, (lowest found) is considered one of the main desires of Brazilians' kitchens. The appliances are available for a maximum price of R$ 6,872, with savings of up to 24% compared to the lowest. It is a product with a generous capacity of 554L, inverter technology that saves energy during operation and anti-rust and anti-corrosive finish. The touch panel also facilitates overall control and improves use.
Most searched
On the list, the first two devices searched for are from Apple, the Apple iPhone 13 Smartphone 128 GB, and the Apple iPhone 11 Smartphone 64 GB. Xiaomi secures third place, with its Xiaomi Poco X5 5G device, which has 8 GB RAM and 256 GB of internal memory. After this, the Korean Samsung occupies fourth and fifth place on the list with the Galaxy cell phones S22 128GB and Galaxy S21 FE 128GB
