Second-quarter sales results were not good and the company is facing a crisis. However, revenue from some services has increased and this has helped. Find out more details!
In July of this year, Apple reached a milestone and became the first company in the world to be worth US$1.4 trillion. However, with the unsatisfactory sales result of the iPhone in the second quarter of the year, the company saw its shares plummet and said goodbye to its record market value.
However, Apple does not live on iPhones alone. That is why the company has managed, even during the crisis, to increase its profits through other services. The company's strategy seeks to balance the drop in demand for cell phones.
Find out now what the company's profit strategy is and learn more about the fall in its shares.
Fall
Apple shares fell about 4.8% on Friday (04), after the company announced lower revenue over the years for its main products, such as iPhones and Macs, in its quarterly earnings report. This caused the company to lose its market value of 3 trillion dollars, a mark reached last month. With the situation, the New York stock exchanges closed in decline and accumulated losses of up to 2.8% weekly.
Apple's revenue fell in the first fiscal quarter due to a weakening in demand, and company executives say the same could continue into the current quarter.
The manufacturer's revenue for the quarter was US$1.2 billion (R$1.2 billion) – R$1.2 billion (R$1.2 billion) – less than the same period last year. In the period, smartphone sales accounted for 48.51% of total revenue.
iPads also suffered from falling sales. Revenue generated from tablets fell 20% compared to the same period last year. The lack of product line updates may have contributed to this decline.
What could perhaps boost the company's sales are the mixed reality headset, which is not yet on sale but should arrive with everything next year, and the Apple Watch and AirPods, which were recently updated and have great sales numbers, year after year, and the iPhone 15, which will be released soon.
Success in services
Despite the decline in device sales, Apple has been doing very well in services, such as the Apple Store and Apple Music, as well as advertising, video streaming and cloud storage. This segment accounted for 25.9% of the company's total revenue. This result represented an increase of 8% compared to the same period last year, with US$21.2 billion dollars.
Despite the growth, the advance was not enough to prevent the company's revenue from falling, as the largest amount collected is usually from iPhone sales.
More falls
According to data from consultancy IDC Brasil, the number of 256.3 million cell phones sold worldwide between April and June represents a drop of 7.8%. In Brazil, sales of devices fell by 11% in the first quarter of the year. As a result, on an annual basis, the brands' revenue fell by 32.8% in the period.
With the numbers, Apple had the second largest revenue in the global market, with 16%, while Samsung had a 20.2% share, according to IDC data.
