As the end of the year approaches, companies face the challenge of defining variable remuneration bonuses in a fair and efficient manner and goal for everyone. Deciding the appropriate amount to pay each employee, rewarding those who actually delivered results, and distinguishing between those who deserve bonuses and those who don't are complex issues.
In order to resolve these dilemmas, Rodolfo Carvalho, entrepreneur and founder of Incentivar, presents an innovative solution in the sector of managing goals and bonuses for employees.
Incentivar's Solution for Goal Management
Founded in 2019, Incentivar is a São Paulo-based startup that developed an app to help companies manage the goals they set for their employees. The concept behind Incentivar was born from Carvalho's experience at the live marketing agency Askme and his role as an investor in Allya. The platform aims to make it easier to track progress toward goals and deliver bonuses in a more objective and transparent manner.
The app offers an approach that combines elements of gamification with goal management, similar to platforms like Duolingo. Through Incentivar, companies can set sales goals and track salespeople’s progress in a visual and interactive way. Each stage of a sales campaign is represented by “points” to be earned, with graphs that clearly show progress and what is needed to achieve the established goals.
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App Features and Benefits
Incentivar offers a series of features that make goal management more efficient and motivating. The app allows companies to customize content and suggestions for business approaches, adapting the platform to the specific needs of each organization. In addition, the app's interface is designed to provide clarity on goals and ease of viewing data, incorporating elements such as stories and a social feed under development, which integrate incentives into employees' daily lives.
Managers also have access to detailed graphs on salespeople’s performance and other important indicators. The app not only makes it easier to track targets, but also allows bonus payments and other corporate benefits to be offered directly through the platform. This additional functionality makes Incentivar a complete solution for companies looking to optimize their trade marketing and bonus strategies.
Market Outlook and Impact
Incentivar is expected to reach R$200 million in revenue by 2024, reflecting the platform’s positive impact on the market. The solution offers a modern and effective approach to managing targets and bonuses. To achieve this, it combines technology with the need for engagement and clarity in commercial strategies. The platform’s success could redefine the way companies approach performance management and incentives. And it provides a valuable tool for improving sales team effectiveness and employee satisfaction.
By continually developing new features and integrating emerging technologies, Incentivar is positioned to stand out in the market. It will soon serve a growing number of companies seeking innovative solutions for managing goals and bonuses. Carvalho’s approach represents a significant advance in the way companies can promote performance and reward their employees in a more efficient and transparent manner.
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