Chinese manufacturer has lost popularity in the country for a number of reasons. Learn more about this decline!
Xiaomi has become one of the largest cell phone manufacturers in the world and, in Brazil, it has gained a lot of popularity since the end of 2018, reaching its peak in the country in mid-2019. The Chinese manufacturer became well-known for its high-quality and technologically advanced cell phones, as well as more affordable prices, offering excellent value for money to consumers. During its peak in Brazil, the brand was on everyone's lips and attracted attention for its mid-range cell phones.
However, its fame has declined in recent months and Xiaomi is no longer as famous in the country as it once was. It still has its share of loyal fans, but it is now harder to find someone who defends it as much as it used to be a few years ago. But what caused the company to lose so much prestige in Brazil? What made the brand lose the appeal it once had?
Continue reading and discover the possible reasons why this happened!
Has Xiaomi lost popularity?
If before Xiaomi used to stand out for its cost-benefit and its high-quality cell phones sold at an affordable price, but today it is no longer so. Over time, the brand began to lose popularity little by little and ceased to be a sensation. While Xiaomi reached a peak and then began to decline, its main competitors – Samsung and Apple – remained in the spotlight. In Brazil, Samsung It is number one in sales, being the main brand in the country.
The main reason Xiaomi became famous was its cost-benefit ratio, including its top-of-the-line phones, which were more affordable than other models launched a few years ago. This affordability helped a lot in the Chinese company's fame in Brazil.
Difficulties in the market
The company's decline in Brazil began when it officially returned to the country in 2019. The prices charged in the Brazilian market were very different from those seen in imports. Models that cost around R$1,000 in imports were advertised for around R$1,500 by the brand.
As a result, many fans of the manufacturer continued to prefer to import smartphones rather than pay more than R$1,000 difference to have the company's official warranty. The problem is that some issues started to make life difficult for those who wanted to buy an imported cell phone. from Xiaomi. The financial factor was one of these problems. The rise of the dollar and the possibility of fees made Brazilians wary and afraid to make a purchase.
In the midst of this, some competitors such as Motorola and Samsung began to improve the cost-benefit ratio, offering cheaper phones with great quality. Motorola with the Moto G line and Samsung with the Galaxy A and M lines, in addition to the Galaxy FE.
All of this, added to the wait for the imported cell phone to arrive, meant that competitors gained more space in the country.
Devices with few new features
Another problem for the company could be its lack of diversity in devices. Confusion regarding the brand's lineup could also be a problem for consumers, as a device that is launched as Xiaomi in one region may arrive in another as POCO or Redmi. As a result, the same device could have three or more different names and prices depending on its destination.
Of course, there are some different models, but for the most part, they are more of the same, since the vast majority of models do not have many differences.
Is it possible for the brand to stand out again?
The Chinese company can still recover its lost position in the market, but it needs to correct some flaws to do so. Some solutions could be: a stronger official presence in the country, truly attractive prices, improvements in after-sales and more assertive update policies.
