Discover these features of the business version of WhatsApp and improve your sales. The version is free and very functional!
The WhatsApp app is almost unanimous among Brazilians. Research indicates that the app has over 160 million users in the country. The network registers an average of 28 hours of use per month by people. This performance of the app led Meta, the company responsible for the app and owner of Instagram and Facebook, to create WhatsApp Business, a commercial version of the messenger.
This version is designed for companies and has specific features to facilitate customer engagement. It has functions to meet the demands of companies as a more efficient way of providing online services. WhatsApp Business is free and is available for installation on Android and iOS phones and also in the computer version, with WhatsApp Business Web.
Discover now 5 WhatsApp Business functions to boost your business and help you build relationships with your customers or future customers on a daily basis!
WhatsApp Business
THE WhatsApp Business is an ideal option for companies to facilitate their approach with customers and meet demands more efficiently. It has several features that can be used to boost business. In addition, it can be downloaded from Android cell phones and iPhone, it can also be used in the computer version, WhatsApp Business Web, in addition to having a Premium version, which provides access to advanced tools, such as:
– Personalized WhatsApp page, which in addition to professionalizing your company’s presence on the internet, helps customers find and contact the company more easily.
– The multiple agent feature, to connect up to 10 devices and assign conversations, allowing multiple agents to communicate with customers using just one business account.
The Premium version of the app can be tested for 30 days for free before you decide to upgrade. With the free option, companies can already achieve good results in communicating with customers and expanding sales.
Tips to boost your business with WhatsApp Business
WhatsApp Business offers tools for the main stages of a business. Customers can search for a company, check out its products and services, add them to their cart and make a payment with just a few clicks, all without leaving the app.
1 – Let customers get to know your company
With WhatsApp Business’s Business Guide, people can quickly discover businesses through geolocation, or reconnect with a business they already know without having to save their number. This feature helps businesses reach new customers and allows them to share information on their business profile.
2 – Present your products
With catalogs, business owners don’t have to send a file with their products to each customer. Consumers can access the information at any time, without having to wait. Businesses can also organize the items in their catalogs by category, so customers no longer have to scroll through long lists to find what they want.
For example, a restaurant can present its menu, dividing it into categories such as drinks, starters, main courses and desserts. A store can add its collections and so on.
3 – Don’t leave customers waiting
To make communication even easier, WhatsApp Business allows you to set up automatic messages, so that customers know when they can expect a response from you and receive basic information about the service.
You can set up messages like: “Hello, I am not available at the moment. Please expect a response soon. To speed up the service, check out my catalog of services offered and send me information about what you need so I can send you a quote.”
The app also creates quick replies using your business profile data. You can send a quick reply containing your business hours, address, and more. You can also create shortcuts for text messages and media, such as photos and videos.
4 – Direct payment on WhatsApp
The payments feature on WhatsApp is another convenience and can reduce situations that lead to lost sales. To pay via WhatsApp Business, you must link your account to a compatible payment partner and create an order in the app to accept payments from your customers.
5 – Bring customers from other networks to WhatsApp
You can drive more customers to chat with your business through the “Click to WhatsApp” ad format. This option takes the consumer directly from the feed from Instagram and Facebook for a conversation on messenger, increasing the chances of sales.
Extra: WhatsApp Business also has features like labels, which help you organize your conversations and messages. You can organize your customers by categories, with information like new customers or pending payments.
