Check out the growth of Google's cell phones in the market. The Pixel is gaining ground in the smartphone world.
Despite being an underdog in the massive smartphone market, the Google Pixel has seen a significant increase in sales worldwide, except in Brazil. With the announcement of the Pixel 8 and Pixel 8 Pro, updated figures show that the entire range has sold around 40 million units between 2016 and this year, with a significant number arriving in the last 12 months.
The Pixel line has sold 37.9 million phones since the first model was launched, according to IDC vice president Francisco Jeronimo. The executive also said sales have seen “double-digit” growth in recent years.
Increased sales
While those numbers still don’t compare to Apple’s annual iPhone sales of over 224 million units, Google has seen solid growth. In 2018, Google doubled its shipments to nearly 4 million units in just one year. In 2019, that number increased to 7.2 million. Google had planned to sell 30 million devices in 2022, and it nearly hit that target, selling 27.6 million units before the Pixel 7 launched. According to estimates, that means the number of Pixel phones sold has increased by about 10 million in the past few years. It’s the best 12 months in the line’s history to date.
The success is concentrated in the United States and Japan. Earlier this year, a second-quarter report showed that Google's Pixel was gaining ground while other Android manufacturers were declining. In July, it was reported that Japan had become the largest market for Google's Pixel phones, with subsequent reports suggesting that the Pixel was taking market share from the iPhone in Japan. Additionally, Google is the only smartphone brand that has not seen a year-over-year decline in shipments in North America.
Pixel 8 Launch
Last week Google officially announced its long-awaited Pixel 8 line. The launch consists of phones Pixel 8 and Pixel 8 Pro that offer improved features, improved cameras, and the new Android 14.
Just a few days later, rumors about the Pixel 9 are already swirling. According to a respected source, Google will increase the display of the 2024 model. The Google Pixel 8 features a 6.2-inch display, while the Pixel 8 Pro has a larger 6.7-inch display. According to Ross Young, who is known for providing exclusive information, the company is looking to increase the display size of the Pixel 9, Pixel 9 Pro, and the upcoming Pixel Fold. This information was shared through Young's latest article.
Leakers are usually in agreement about the changes and updates that phones will be releasing. The main reason why Google chose a larger screen could be in response to user demand for larger media displays. Whether you’re streaming videos, playing games, or multitasking, there’s no denying that a larger screen makes your life easier. Another thing is that Google’s rival, Apple, is also improving its phone displays. So, the company’s decision makes sense.
However, since it’s not easy to hold and use a large screen with one hand, ergonomic concerns arise. Another issue is the increased battery usage that Google is taking on with its Pixel phones. It’s worth noting that some battery tests show that the Pixel 7 has an edge over its competitors in the Pixel family. Galaxy S23 and iPhone 14.
